Toyota Introduces Sequoia TRD Pro Adventurer Concept

Toyota introduced a new Sequoia TRD Pro Adventurer concept vehicle at the SEMA Show, the automaker announced.

Built by Wescott Designs of Phoenix, Arizona, the vehicle has been upgraded with a slate of accessories and components to improve its suitability as an overlanding rig.

“This is an incredible Sequoia build, and seeing it amplifies Toyota’s ‘Let’s Go Places’ credo,” said Lisa Materazzo, group vice president – Toyota Division Marketing. “This build really shows that Jeff, Jessica and the Westcott Designs team know our vehicles and customers well. We’re happy to have this build with us at SEMA this year, and we expect attendees will, too.”

Starting with a 2023 Toyota Sequoia TRD Pro, the Westcott Designs team installed their in-house designed lift kit, providing 3-inches of front and 1.75-inches of rear lift. Then the team added Camburg Racing Kinetik upper control arms, Camburg Racing rear billet lower and upper trailing arms and a set of 17 x 8.5-inch Innov8 Racing Inc. G400 wheels with LT 37×12.5R17 Nitto Recon Grapplers A/T tires to help ensure trail versatility while retaining the Sequoia’s comfortable ride, the builders said.

The next step was working on the rig’s lighting, with the Westcott team adding a Rigid Industries 20-inch light bar, six-inch fog lights, a six-inch ditch light and six Rigid Industries six-inch ADAPT lights, all attached using Westcott Designs brackets.

Other components include Westcott Designs rock sliders, CNC billet D-rings, rear hatch ladder, low-profile roof rack and modular hitch-mounted rack to carry provisions or toys, such as a vintage Kawasaki 550 stand up Jet Ski personal watercraft. The Sequoia TRD Pro Adventurer concept also has a Go Fast Campers roof top tent and a pair of Trek bikes.

Toyota Introduces Sequoia TRD Pro Adventurer Concept | THE SHOP

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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