Yakima Restructures Global Leadership

Yakima Restructures Global Leadership | THE SHOPYakima’s Ryan Martin, current CEO of the Americas Region, will increase his responsibilities to oversee the company in Australasia (Australia, New Zealand and neighboring Pacific Islands) and Europe, Middle East and Africa (EMEA), the company announced.

Martin has served as CEO of the Americas Region since 2014 and during his tenure has overseen organizational transformation, top and bottom line growth, portfolio category expansion and channel diversification in the outdoor, active lifestyle and automotive sectors, the company said.

“The move will allow for strong, distinct operating teams to work under a more direct leadership structure to help realize business efficiencies, while simultaneously increasing global collaboration based on market similarities and strong categorical expertise,” Yakima representatives said. “This new structure will also allow the business to leverage insights and history from the established markets to modernize the global consumer experience and ensure consistent brand representation as the expansion trajectory accelerates.”

“We are thrilled to roll out this transition as our long-term strategic plans continue to unfold,” says Eugene Lin, Vice Chairman. “Ryan has a proven track record of effectively managing change and we are confident that he can further unite the teams and unlock additional opportunities.”

“I am inspired by the opportunity to grow the Yakima brand in partnership with the strong teams already in place at the Lake Oswego and Brisbane offices,” says Martin. “This new structure solidifies our commitment to maintaining our position as the innovation leader in the category by delivering solutions that meet the ever shifting challenges of modern day, global consumers.”

Martin will continue to live and work out of the Lake Oswego office. All organizational changes are effective immediately.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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