Tag: Off-Road & 4×4

Shock Value

Performance shock designs are keeping pace with the latest OEM models and features. (Photo courtesy FOX)

Literally and figuratively, these days we could all use a smoother ride, right? When it comes to aftermarket suspension upgrades, performance shocks help soften some bumps in the road. Whether at the track or on the trail, the proper shock setup provides the stability, control and safety customers seek. Add in specialized tasks such as… Continue reading Shock Value

Warn Industries Celebrating 75th Anniversary in 2023

Warn Industries is celebrating its 75th anniversary in 2023 and will mark the occasion with commemorative items and products, employee celebrations, social media giveaways, and more, the company announced. Warn will be celebrating the anniversary for the rest of 2023, with activities including an upcoming video to showcase the innovations, heritage, and imagery of the… Continue reading Warn Industries Celebrating 75th Anniversary in 2023

Energy Suspension Announces Passing of Founder & CEO

Don Bunker, founder, president and CEO of Energy Suspension, has passed away, the company announced. The company provided the following obituary: Energy Suspension is saddened to announce the passing of Don Bunker, the esteemed founder, president and CEO of the company. Don was a true visionary and trailblazer in the automotive aftermarket industry, leaving an… Continue reading Energy Suspension Announces Passing of Founder & CEO

Overland Expo West Draws Record Attendance

Overland Expo saw record attendance at its Overland Expo West event, held last month in Flagstaff, Arizona, event organizers announced. The event hosted over 400 exhibitors and more than 30,000 attendees — a 6% year-over-year increase in attendance, Emerald X, Overland Expo’s parent company, reported. “The continued growth of the overlanding market coupled with Overland… Continue reading Overland Expo West Draws Record Attendance

Stallion 4×4 Launches Online Storefront

Stallion 4×4, an arm of aftermarket retailer Quadratec, has launched an online storefront for 2021-23 Ford Bronco parts and accessories, the company announced. The new website, www.stallion4x4.com will feature products and content for Bronco owners, as well as product reviews, recommendations and industry news. “With the return of the venerable Ford Bronco, we wanted to… Continue reading Stallion 4×4 Launches Online Storefront

Saving the Species: Land Rover Defenders

In 2004, Stephen Ogletree stepped away from his day job in construction and founded Adventure Motor Cars in Birmingham, Alabama.

In the early 1990s, having already conquered Europe, Land Rover decided to bring its distinctive Defender SUVs stateside. Between 1993-97, the company sold approximately 7,000 NAS (North American Specification) Defenders complete with lefthand drive, fuel-injected gasoline engines and other amenities designed to appeal to an American audience. When they arrived, no one had to tell… Continue reading Saving the Species: Land Rover Defenders

Diode Dynamics to Exhibit at Northwest Overland Rally

Diode Dynamics, a manufacturer of automotive LED lighting, will be exhibiting at the 2023 Northwest Overland Rally in Plain, Washington, from June 15-18, the company announced. In addition to a full schedule of presentations and networking events, attendees of the Northwest Overland Rally will be able to explore Diode Dynamics’ mobile showroom and get a… Continue reading Diode Dynamics to Exhibit at Northwest Overland Rally

Toyota Teases Land Cruiser Revival

The Toyota Land Cruiser is returning to the U.S. market, according to a recent announcement from the automaker on social media. Posted on Toyota’s social media channels, a 5-second video teases the return of the iconic nameplate by highlighting some of the badges from the vehicle’s history. Click here to watch the teaser video and… Continue reading Toyota Teases Land Cruiser Revival

Off-Road Bumper Sales: Part II

The latest aftermarket bumpers check all the boxes. (Photo courtesy ARB 4x4 Accessories)

Editor’s note: This article originally appeared in the July 2023 issue of THE SHOP magazine. It is the second in a two-part article highlighting trends and sales techniques related to aftermarket bumpers. Part I appeared in the May 2023 issue of THE SHOP. When selling aftermarket bumpers, the approach is simple—the products work better, look… Continue reading Off-Road Bumper Sales: Part II

Yukon Gear & Axle Details Summer Rebate Program

Yukon Gear & Axle has revealed new details for its 2023 Summer Rebate program, the company announced. Retail consumers looking to upgrade their differential and drivetrain products can save up to $175 on Yukon branded products. Ten different products will offer special discounts for consumers, the company said. “These types of rebate programs help our… Continue reading Yukon Gear & Axle Details Summer Rebate Program

Bronco Partners With Wyoming Tourism Office for Adventure Travel Series

The Wyoming Office of Tourism has formed a new partnership with the Ford Bronco Wild Fund and Outside to create a new online video series, Wildly Wyoming, which will air on streaming services and Outside TV, the organizations announced. The five-episode series will showcase three groups of Team Bronco Ambassadors setting out on adventures across… Continue reading Bronco Partners With Wyoming Tourism Office for Adventure Travel Series

XOVERLAND Renews Travel Series, Film Festival

XOVERLAND has announced the location for the sixth season of its Apex Series, which will take place in southern Africa. In addition, the team has announced it will host the second XOVERLAND Film Festival and offer a full slate of new content in the coming year, the company said. For the sixth season of XOVERLAND’s… Continue reading XOVERLAND Renews Travel Series, Film Festival