Tag: Off-Road & 4×4

PPG Expands Global Powder Coating Production Capacity

PPG is investing $44 million to upgrade five powder coating manufacturing facilities in the U.S. and Latin America, the company announced. The projects are part of PPG’s strategic efforts to expand its powder coatings offerings and increase global production, the company said. The investment includes $30 million for U.S. plants and $14 million for facilities… Continue reading PPG Expands Global Powder Coating Production Capacity

Fox Factory Names New CFO

Fox Factory Holding Corp. has appointed Dennis Schemm to the role of chief financial officer (CFO) effective June 12, the company announced. Schemm will succeed Interim CFO, Maggie Torres, who will retire upon his arrival. “I’m excited to add Dennis to my leadership team. His wealth of experience driving strategic organizational transformation will be a… Continue reading Fox Factory Names New CFO

Turn 14 Distribution Adds Project X Offroad to Line Card

Performance parts distributor Turn 14 Distribution has added Project X Offroad and its lineup of truck and Jeep products to its line card, the company announced. “Project X Offroad is innovating unlike anyone else in the off-road segment, and Turn 14 Distribution is thrilled to partner with the company to help expand its reach. The… Continue reading Turn 14 Distribution Adds Project X Offroad to Line Card

KYB Americas Names New Product Manager

KYB Americas has promoted Guna Sathyamurthy to product manager for the U.S. and Canada, the company announced. Sathyamurthy started with KYB after college and has proven his ability to help set priorities and provide quality validations for KYB product offerings, the company said. In his previous role as assistant product manager, Sathyamurthy’s focus has been… Continue reading KYB Americas Names New Product Manager

BILSTEIN Celebrates NORRA Mexican 1000 Class Win

BILSTEIN is celebrating the success of BILSTEIN-sponsored racers at the 2023 Yokohama NORRA Mexican 1000 earlier this month, the company announced. Using BILSTEIN shocks, Pajaro Loco Racing finished first in the Challenger Class and 57th overall with a time of 23 hours and 28 minutes. With their vintage 914 Porsche, built in 1983, teammates alternated… Continue reading BILSTEIN Celebrates NORRA Mexican 1000 Class Win

Yukon Gear & Axle Products Now Available at Total Truck Centers

Yukon Gear & Axle products are now available through AAM Group’s Total Truck Centers after joining the group as supplier partner, the company announced. The company currently provides a variety of drivetrain parts including differentials, axles, driveshafts, super joints and ring and pinion installation kits. In addition to Yukon Gear & Axle products, products from… Continue reading Yukon Gear & Axle Products Now Available at Total Truck Centers

RealTruck Rebrands Sales Team, Hosts Training at SEMA Garage

RealTruck has officially rebranded all areas of the business after finalizing the rebranding of its sales team as the RealTruck, Inc. Sales Team, the company announced. Additionally, the company is also transitioning manufacturing websites to realtruck.com and launching a dealer locator on realtruck.com, RealTruck representatives said. The change aims to make it easier for truck… Continue reading RealTruck Rebrands Sales Team, Hosts Training at SEMA Garage

Heightened Awareness: Lifts & Leveling Kits

Suspension upgrades are an off-roading staple. (Photo courtesy DPI Off-Road Brands – ToyTec Lifts)

This article originally appeared in the June 2023 issue of THE SHOP magazine. Whether they’re planning to tackle the toughest trails or simply want to look good while driving around town, truck and SUV owners continue to enthusiastically support the lifts and leveling kits market. Offering sophisticated designs to match today’s high-tech vehicle innovations, lift… Continue reading Heightened Awareness: Lifts & Leveling Kits

ORBA Launches New Website

The Off-Road Business Association (ORBA), a non-profit organization that serves businesses and professionals in the off-road and OHV industry, has launched a redesigned website under a new domain, the organization announced. ORBA’s updated web presence—www.offroadbusiness.org—focuses on communicating ORBA’s mission, current and future projects, industry news and member business spotlights. The new website also features a… Continue reading ORBA Launches New Website

Bestop Partners With Heather Storm for New Online Video Series

Bestop and television personality Heather Storm have partnered to create a new digital automotive series, the company announced. The series, Heather Storm Off Road, will follow Storm, who recently moved from Los Angeles to a small town in Colorado, as she connects with the off-road community, and learns about the vehicles and adventures in her… Continue reading Bestop Partners With Heather Storm for New Online Video Series