Overland Expo West Draws Record Attendance

Overland Expo West Draws Record Attendance | THE SHOPOverland Expo saw record attendance at its Overland Expo West event, held last month in Flagstaff, Arizona, event organizers announced.

The event hosted over 400 exhibitors and more than 30,000 attendees — a 6% year-over-year increase in attendance, Emerald X, Overland Expo’s parent company, reported.

“The continued growth of the overlanding market coupled with Overland Expo’s reputation for being the must-attend event for overlanders and brands that serve the overland community alike are the key drivers behind the event’s consistent increase in participation, prominence, and influence,” said Emerald Consumer Events Marketing SVP, Jessica Kirchner. “Our goal is to provide the premier platform for the overland community to build relationships, optimize business opportunities, learn, and discover. We are hyper-focused on delivering customer-centric experiences that support the heightened success of exhibitors and education providers.”

In addition to patronizing more than 400 onsite exhibiting brands, fans attended more than 448 hours of classes, seminars, demos, activities, slideshows, and films hosted by 136 presenters, trainers, and VIPs, event officials said.

“Over the last year, Emerald’s Outdoor Retailer, Outdoor Adventure Expo, and Overland Expo Series have served as a vibrant stage, uniting over 1,700 outdoor brands with retailers and consumers,” said Jeff Davis, GVP, Action Sports, Emerald. “Building upon this foundation, the recent acquisition of the Overland Expo series at the start of 2023 exemplifies Emerald’s goal to serve the entire outdoor recreation and action sports ecosystem. Our objective is to seamlessly connect manufacturers, retailers, and consumers, fostering a symbiotic relationship that propels collective growth and success for our valued customers and the industry at large.”

Overland Expo returns in early July for Overland Expo Pacific Northwest in Redmond, Oregon, July 7-9, 2023.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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