Meyer Distributing Partners With Bestop on Exclusive Jeep Soft Top

Meyer Distributing Partners With Bestop on Exclusive Jeep Soft Top | THE SHOPMeyer Distributing has formed an exclusive partnership with Bestop to promote its new Jeep Wrangler JK Ascent Soft Top, the companies announced.

Made from lightweight black diamond material, the Jeep topper offers front-row open-air access via its flip-back Sunrider panel, the company said, and is designed to allow users to opt for a seasonal top swapper or weekend top-off rider.

“This is one of the most exciting product launches that I’ve been a part of in this industry,” said Jamin Hochgesang, category sales manager at Meyer. “We’ve been working with Bestop for many years to help get this off the ground, and we can’t wait to see the success of the Ascent Soft Top. This new Jeep topper will put Bestop on the map for an affordable, easy-to-install, no-bells-and-whistles soft top that is highly sought after in the 4×4 market.”

“As a premier partner, Meyer Distributing has long seen the need for a soft top that is compatible with the JK Wrangler and offers unmatched value, fit, and styling,” said Scott Baird, VP of sales & marketing at Bestop Premium Accessories Group. “I’m so excited to announce that we’ve accomplished our mission.  The collaboration consisted of hours of strategic planning, product design, and investment in inventory. The result: unbeatable value from a world-class partnership.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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