Ford Revives ‘Free Wheeling’ Package for 2024 Bronco Sport

Ford has introduced the all-new 2024 Ford Bronco Sport Free Wheeling special edition, a new addition to the Bronco Sport family inspired by the Ford Free Wheeling trucks, vans and Broncos of the 1970s, the automaker announced.

The 2024 Ford Bronco Sport Free Wheeling special edition was revealed along with a new Black Appearance package for Bronco Sport Big Bend that adds dark styling elements.

In the late 1970s, Ford introduced the Free Wheeling package on F-100, F-150, Bronco, Econoline van, and more. The limited-run trim level featured graphics with red, orange and yellow gradients. The colorful option packs also added painted steel wheels, and black finishes on the grilles, mirrors, and bumpers. Inside the vehicle featured red and orange pinstriping on the dash and seat stitching.

“Bronco customers appreciate its heritage,” said Jason Hyde, Bronco Sport Marketing Manager. “After such a great response to the reimagined Bronco Sport Free Wheeling project vehicle in 2021, we decided to bring this special edition that ties Bronco Sport to its fun-loving roots.”

“The Ford Free Wheeling package was developed to appeal to younger customers,” said Ted Ryan, Archives and Heritage Brand Manager for Ford. “The Free Wheeling Broncos were as popular as they were distinctive.”

Like the originals, the 2024 Bronco Sport Free Wheeling special edition features reflective red, orange, yellow and silver graphics on the body sides, liftgate, and hood, Ford designers said.

Bronco Sport Free Wheeling special edition also adds a silver-painted grille with two-tone Bronco badging and a modified lower front end insert. Rounding out the exterior changes are a Shadow Black roof and 17-inch high-gloss black wheels with red accents, Ford said.

The interior’s Black Onyx and Dark Space Grey finish includes sunset-colored seat inserts and ombre stitching. The door trim will add a Race Red C Channel and ombre stitching.

The Bronco Sport Free Wheeling special edition also includes all Big Bend standard equipment and drivetrain.

Ford will also be offering the 2024 Bronco Sport Black Appearance Package this model year, which includes a Carbon Black grille and two-tone Bronco lettering.

The Black Appearance Package also includes Matte Black 17-inch wheels, Matte Black hood graphics and a Shadow Black painted roof.  Black accent trim badges and a Smoked Chrome Ford Oval will tie the exterior look together. Inside, the Bronco Sport features Sport Contour seats, and a modified air bag cover with a black bucking Bronco badge, the automaker said. This package is only available on Big Bend models.

Bronco Sport will also be available in Azure Gray and Desert Sand for 2024. These two exterior colors are not available on Bronco Sport Free Wheeling or Heritage models.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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