WEATHER GUARD to Sponsor NASCAR Truck Series Bristol Dirt Race

WEATHER GUARD has been named the title sponsor of the NASCAR Craftsman Truck Series race for the Bristol Motor Speedway dirt race in April and the Official Truck Tool Box for Bristol Motor Speedway, the company announced. In the entitlement portion of the partnership, The WEATHER GUARD Truck Race on Dirt is scheduled to take… Continue reading WEATHER GUARD to Sponsor NASCAR Truck Series Bristol Dirt Race

Rockford Speedway to Close Following 2023 Season

After more than 70 years of hosting races, Rockford Speedway in Rockford, Illinois will close at the completion of the 2023 season and be redeveloped for commercial opportunities, track officials announced. “For years we have watched the surrounding area evolve into a vibrant retail corridor, this day has been coming and while it’s great for… Continue reading Rockford Speedway to Close Following 2023 Season

BILSTEIN Celebrates KOH Success

BILSTEIN is celebrating the recent success of its sponsored racers at this year’s King of the Hammers off-road motorsports event, the company said. Competing on BILSTEIN shocks in the Pro 2 category, Ryan Beat won first place after 12 laps of carnage. Another BILSTEIN-sponsored racer, Doug Mittag, came in third. Mittag also placed second in… Continue reading BILSTEIN Celebrates KOH Success

OPTIMA Batteries Completes All-Electric Off-Road Rally

OPTIMA Batteries completed its first-ever electrified off-road vehicle event during the King of the Hammers race week, the company announced. The event was a poker-run style rally, where participants explored Johnson Valley, California in their own electric vehicles. The tour was designed as an entry-level off-road adventure and did not require any vehicle modifications, though… Continue reading OPTIMA Batteries Completes All-Electric Off-Road Rally

Keystone Automotive Previews 2023 BIG Show Schedule

Keystone Automotive Operations has offered a preview for its annual BIG Show, scheduled for Feb. 10-11 at the Gaylord Rockies Resort and Convention Center in Aurora, Colorado. The annual business-to-business networking event features receptions, automotive aftermarket supplier exhibits, new products, show vehicles, special presentations, and education, along with show-only sales and promotions, the company said.… Continue reading Keystone Automotive Previews 2023 BIG Show Schedule

PROJECT X Named Official Lighting Partner of Ultra4

PROJECT X has been named the Official Lighting Partner of Ultra4 USA for the 2023 and 2024 race seasons, the company announced. PROJECT X first began participating in Ultra4 USA in 2021, with support from brand ambassadors Vaughn Gittin Jr. and Loren Healy’s unlimited class race cars, the company said. “We are excited to join… Continue reading PROJECT X Named Official Lighting Partner of Ultra4

Firstech Announces 2023 Installer Training Dates

Firstech, the Seattle-based manufacturer of Compustar, DroneMobile, and Momento products, has released its calendar for in-person training events through the end of the July, the company announced. Starting in April, Firstech will resume MyFirstech Academy, a two-day training course for installers. Installers of all levels are invited to Firstech’s Dallas or Seattle offices to receive… Continue reading Firstech Announces 2023 Installer Training Dates

Washington, D.C. Auto Show Reports Attendance Increase

The Washington, D.C. Auto Show saw a 107% increase in year-over-year attendance, show officials reported. “Ecstatic. That is how we feel. Ecstatic to see lines of guests wrapped around the outside of the Convention Center just waiting to come in. Ecstatic to hear the great return of investment our exhibitors experienced. Ecstatic to see what… Continue reading Washington, D.C. Auto Show Reports Attendance Increase

Wilwood Named Official Disc Brakes of Triple Crown of Rodding Show

The Triple Crown of Rodding Show has named Wilwood Disc Brakes as the Official Disc Brakes of the event, the company announced. Scheduled for Sept. 8-9, the Triple Crown of Rodding show will be held at the Nashville Superspeedway in Tennessee, and is open to hot rods, street rods, classics, customs, and muscle cars up… Continue reading Wilwood Named Official Disc Brakes of Triple Crown of Rodding Show

Mickey Thompson Expands Presence at 2023 King of the Hammers

Mickey Thompson Tires & Wheels (M/T) will have an expanded presence at the 17th annual King of the Hammers (KOH) scheduled for Feb. 2-11 in Johnson Valley, California, the company announced. The company will be showcasing its latest off-road products on more than 20 racecars across four classes through a new Ultra4 sponsorship program, the… Continue reading Mickey Thompson Expands Presence at 2023 King of the Hammers