MAHLE Aftermarket Renews Sponsorship of Melanie Salemi

MAHLE Aftermarket has renewed its sponsorship with drag racer Melanie Salemi, of Melanie Salemi Motorsports, for the 2023 season, the company announced. The agreement includes serving as a sponsor with the Professional Drag Racers Association (PDRA) Pro Modified racecar series. In addition, Salemi be a contributor to the Team MAHLE engine parts test team. 2023… Continue reading MAHLE Aftermarket Renews Sponsorship of Melanie Salemi

Holley Appoints New President & CEO

Holley has appointed Matthew Stevenson as its new president and chief executive officer (CEO), the company announced. Effective June 6, Stevenson will replace Interim President and Chief Executive Officer, Michelle Gloeckler, who will be remaining with Holley as a member of the Board. Stevenson joins Holley from Blue Bird Corporation where he served as president… Continue reading Holley Appoints New President & CEO

Former HOT ROD Editor Named MAHLE Motorsport Marketing Manager

MAHLE Motorsport, the performance division of MAHLE North America, has named former HOT ROD Magazine editor, Rob Kinnan, as its marketing manager, the company announced. Kinnan will be responsible for all marketing decisions for the division including media buys, print and digital content, creative, sponsorships, budgets, PR and events, the company said. Kinnan has longstanding… Continue reading Former HOT ROD Editor Named MAHLE Motorsport Marketing Manager

Deadline Approaching for 2023 PRI Show Education Series Applications

PRI is seeking proposals for its 2023 PRI Show education series before the application deadline on April 30, the organization announced. Possible topics of interest include sponsorships, hiring and employee management, branding, content creation, youth engagement, small business operations, advertising/promotions, traditional and digital marketing, sales strategies, technical content and EV performance. Click here for more… Continue reading Deadline Approaching for 2023 PRI Show Education Series Applications

MAHLE Motorsport Releases Webinar on Piston Rings

MAHLE Motorsport has released a new performance ring webinar for EPARTRADE, the company announced. The webinar aims to answer key questions engine builders have about performance rings including: What are the advantages of using a modern ring set? Does weight play a factor, how have materials contributed to the modern ring design? How does the… Continue reading MAHLE Motorsport Releases Webinar on Piston Rings

Profile: Prestige Motorsports

The company’s Ultimate Turn-Key Package includes everything customers need to get out and enjoy their hot rod, race car or boat.

This article originally appeared in the May 2023 issue of THE SHOP magazine. By Maura Keller For more than 14 years, Prestige Motorsports in Concord, North Carolina, has been building personalized performance crate engines tailored to each customer’s vision. As with many small companies, its journey began in a small, two-car garage. Starting with the… Continue reading Profile: Prestige Motorsports

MAHLE Aftermarket Extends Sponsorship of Ryan Gustin

MAHLE Aftermarket has extended its sponsorship with World of Outlaws Late Model driver Ryan Gustin and Reaper Nation Racing for the 2023 season, the company announced. The 2023 season will mark the third year of collaboration between the two organizations, the company said. The agreement includes serving as a sponsor of Gustin’s World of Outlaws… Continue reading MAHLE Aftermarket Extends Sponsorship of Ryan Gustin

MAHLE Aftermarket Continues Partnership With Stable of NHRA Drivers

MAHLE Aftermarket is continuing its partnerships with a full stable of National Hot Rod Association (NHRA) drivers in 2023, the company announced. Serving as members of the Team MAHLE Engine Parts and Products Test Teams, the group of drivers enlisted for the 2023 NHRA Camping World Drag Racing season will also support MAHLE through branded… Continue reading MAHLE Aftermarket Continues Partnership With Stable of NHRA Drivers

The AAM Group Names Marketing Specialist for Engine Pro

The AAM Group, which recently assumed operational oversight of the Engine Pro program, has hired Jeff Kesar to lead marketing and strategic planning for the program, the company announced. Kesar, who most recently helped Phoenix-based Western Window Systems grow its annual revenue from $6 million to $165 million as the company’s creative director, grew up… Continue reading The AAM Group Names Marketing Specialist for Engine Pro

MAHLE Aftermarket Renews Partnership with RTR Motorsports

MAHLE Aftermarket has renewed its sponsorship with RTR Motorsports for the 2023 season, marking six years of collaboration, including serving as a sponsor on the organization’s numerous racecar entries in the Formula Drift and Ultra4 racing series, the company announced. As part of the partnership, RTR Motorsports team will also remain a member of the… Continue reading MAHLE Aftermarket Renews Partnership with RTR Motorsports

Jamie Meyer Appointed Chief Product & Innovations Officer at PerTronix

PerTronix Performance Brands has appointed Jamie Meyer as its new chief product and innovations officer, the company announced. In his new role, Meyer will oversee product development, engineering and innovation for all brands within the PerTronix Performance family, including PerTronix Ignition, JBA Performance Exhaust, The Original Doug’s Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive Inc., Waterman… Continue reading Jamie Meyer Appointed Chief Product & Innovations Officer at PerTronix

Lucas Oil Expands Technical Partnership with RCR, ECR Engines

Lucas Oil Products, a long-time partner of both Richard Childress Racing and ECR Engines, will expand its partnership with Richard Childress Racing in 2023, the three companies announced. In addition to continued technical and development support, the official motor oil of ECR engines will sponsor the No. 8 Lucas Oil Chevrolet driven by Kyle Busch… Continue reading Lucas Oil Expands Technical Partnership with RCR, ECR Engines

Steady Flow: Fuel Pumps & Systems

Today’s high-horsepower builds rely on the latest fuel system advancements. (Photo courtesy Aeromotive)

The article originally appeared in the March 2023 issue of THE SHOP magazine. Performance fuel pumps and systems are a vital part of today’s high-horsepower engine builds. Whether on the street or at the track, drivers expect the fuel they need when they need it to get them where they’re going. These days that fuel… Continue reading Steady Flow: Fuel Pumps & Systems

Taylor Cable Products Celebrates 100th Anniversary

Taylor Cable Products is celebrating its 100th anniversary in 2023, the company announced, and kicked off the celebration at the Grand National Roadster Show in Pomona, California. “This is a prestigious show and a favorite of ours because it draws the enthusiasts that Taylor Cable products cater to, so we couldn’t think of a better… Continue reading Taylor Cable Products Celebrates 100th Anniversary

Holley CEO Retires

Holley President and CEO, Tom Tomlinson, is retiring from his role and resigning from the company’s board, the company announced. Current Director, Michelle Gloeckler, has been named interim president and CEO while the company conducts a search for a permanent CEO, Holley representatives said. Gloeckler has been a member of the company’s board since July… Continue reading Holley CEO Retires