Holley Restructures Brand Portfolio

Holley has restructured its brand and business portfolio into seven different market segments, the company announced. The realignment establishes dedicated segment teams focused on seven vertical markets: Classic Truck, Modern Truck, Classic Muscle, Modern Muscle, Euro & Tesla, Asian Import, and Off-Road and UTV. As part of the change, Holley has appointed Sean Crawford to… Continue reading Holley Restructures Brand Portfolio

Speedway Motors Opens New Manufacturing Facility

Speedway Motors, a manufacturer, retailer and distributor of automotive and racing products, has opened a new, 77,000 sq.-ft. manufacturing facility in Lincoln, Nebraska, the company announced. “Speedway Motors is growing in Lincoln. Our new manufacturing facility allows us to produce more quality products right here in Lincoln,” said Clay Smith, president and CEO of Speedway… Continue reading Speedway Motors Opens New Manufacturing Facility

MAHLE Aftermarket Renews Midnight Motorsports Sponsorship

MAHLE Aftermarket has renewed its sponsorship of the Midnight Motorsports pulling team of Sidney, Illinois, the company announced. Pro Pulling League 2WD Truck Championship drivers and brothers, Jeremy and Jared Nelson, along with their wives, Misty and Bethany, own the Midnight Motorsports pulling team. The agreement includes brand support for the team’s Midnight Gambler Dodge,… Continue reading MAHLE Aftermarket Renews Midnight Motorsports Sponsorship

THE SHOP Expands Sales Team

THE SHOP announces a sales team promotion and two new hires to better serve aftermarket companies with their business-to business marketing programs. Stacy Marshall, formerly associate publisher of THE SHOP, has been named Director of Sales for the brand’s parent company, Alabama-based Cahaba Media Group. She will oversee the sales teams for CMG’s three Colorado-based… Continue reading THE SHOP Expands Sales Team

MAHLE Selects Second Engine Giveaway Winner

MAHLE Aftermarket has awarded the prize for the second segment of the Powered by MAHLE Engine Giveaway, the company announced. The anonymous winner, who is based in Missouri, has been awarded a vintage Chevrolet small block engine (1967 – 2002) built by Baldwin Racing Engines of Friedheim, Missouri, featuring all applicable MAHLE components. The next… Continue reading MAHLE Selects Second Engine Giveaway Winner

Turn 14 Distribution Adds Granatelli Motor Sports to Line Card

Turn 14 Distribution has expanded its selection of performance automotive parts and accessories with the addition of Granatelli Motor Sports to its line card, the company announced. “With its strong engineering background, Granatelli Motor Sports has consistently pushed the boundaries of racing and vehicle performance, allowing them to remain at the forefront of performance for… Continue reading Turn 14 Distribution Adds Granatelli Motor Sports to Line Card

Speedway Motors Kicks Off Customer Appreciation Week

Speedway Motors is celebrating its customers and their cars during Customer Appreciation Week, which runs Aug. 28-Sept. 1, with customer stories, a build list giveaway and a new promotion, the company announced. To celebrate, the company is sharing stories about its customers’ projects, and has already posted the first stories to the Speedway Motors website:… Continue reading Speedway Motors Kicks Off Customer Appreciation Week

aFe Offering Intake System Consumer Rebate

aFe is currently offering a rebate for qualifying intake system purchases, the company announced. Valid for purchases made through Sept. 30, buyers will receive a $50 prepaid Visa gift card when purchasing a qualifying aFe POWER cold air intake systems, the company said. The deadline for submissions is Nov. 30. Click here for more information,… Continue reading aFe Offering Intake System Consumer Rebate

PerTronix Performance Brands Unite Under ‘Aeromotive Group’ Banner

Nine performance brands that previously operated under the PerTronix Performance Brands banner have combined under one parent company to form the Aeromotive Group, the company announced. The brands represented include the following: Aeromotive Fuel Systems PerTronix Ignition Products Taylor Cable JBA Performance Exhaust Doug’s Headers Patriot Exhaust Waterman Racing Components Compu-Fire Spyke “Among the brands,… Continue reading PerTronix Performance Brands Unite Under ‘Aeromotive Group’ Banner

Howell EFI Celebrating Anniversary With T-Shirt Promotion

Howell EFI is celebrating 35 years of continual operations and manufacturing in 2023, and is marking the milestone with a new promotion, the company announced. For a limited time, Howell is offering two new t-shirt designs for purchase or a free t-shirt with any purchase of Howell EFI products valued at $500 or more from… Continue reading Howell EFI Celebrating Anniversary With T-Shirt Promotion

MAHLE Aftermarket Announces Engine Giveaway Winner

MAHLE Aftermarket has announced Troy C. of Florida as the winner of the first segment of the “Powered by MAHLE” Engine Giveaway. Troy has been awarded a remanufactured Chevrolet LS3 engine built by Tri Star Engines and Transmissions of Baldwin, Wisconsin, featuring all applicable MAHLE components. The next segment of the “Powered by MAHLE” sweepstakes… Continue reading MAHLE Aftermarket Announces Engine Giveaway Winner