PerTronix Performance Brands Unite Under ‘Aeromotive Group’ Banner
Nine performance brands that previously operated under the PerTronix Performance Brands banner have combined under one parent company to form the Aeromotive Group, the company announced.
The brands represented include the following:
- Aeromotive Fuel Systems
- PerTronix Ignition Products
- Taylor Cable
- JBA Performance Exhaust
- Doug’s Headers
- Patriot Exhaust
- Waterman Racing Components
- Compu-Fire
- Spyke
“Among the brands, Aeromotive has been synonymous with innovation, passion and performance at the highest levels,” Aeromotive Group representatives said in a statement announcing the change. “As the company embarks on the next chapter of growth, innovation and disruption, it felt natural to unite all the brands under the values that have driven Aeromotive for the past 30 years.”
The now-united brands will continue to develop and launch new products that will debut at trade events later this year, including the 2023 SEMA and PRI Shows, the company said.
“We’re putting a sharp focus on product innovation, branding and partnerships for the remainder of 2023 and moving forward,” said Laurent Potdevin, CEO, the Aeromotive Group. “All our effort is being directed to delivering what our customers want and have come to expect from our trusted brands.”
Additionally, Aeromotive has been appointed the Official Fuel System for Roadkill Nights and is a partner of the RKN Direct Connection Grudge Match 2023, the company announced. Aeromotive fuel systems will be represented among the professionally built cars competing on the drag strip and will supply parts to Grudge Match participants to help complete their project vehicles.
