Turn 14 Distribution Adds Project X Offroad to Line Card

Performance parts distributor Turn 14 Distribution has added Project X Offroad and its lineup of truck and Jeep products to its line card, the company announced. “Project X Offroad is innovating unlike anyone else in the off-road segment, and Turn 14 Distribution is thrilled to partner with the company to help expand its reach. The… Continue reading Turn 14 Distribution Adds Project X Offroad to Line Card

Oracle Lighting Names New Senior Sales & Marketing Manager

Oracle Lighting has promoted Melissa “Missy” Parker-Boudreaux to senior sales and marketing manager, the company announced. “In my time at Oracle Lighting, I have seen this company grow exponentially while winning numerous local and national industry awards because of our dedication and passion,” said Parker-Boudreaux, who has been with Oracle Lighting since 2011, most recently… Continue reading Oracle Lighting Names New Senior Sales & Marketing Manager

Wiring Harnesses: Plug, Then Play

This main harness has an authentic look with braided cloth wire covers that have color patterns to match those in electrical diagrams in the original factory shop manual.

This article originally appeared in the June 2023 issue of THE SHOP magazine. Automakers may be facing a chip shortage that’s hindering their production and hurting their sales. However, there’s no shortage of wiring harnesses for pre-computerized cars that may come into your shop for restoration work or a hot rod or custom build. In… Continue reading Wiring Harnesses: Plug, Then Play

VOXX Electronics Partners with Crossover Marketing

VOXX Electronics Corporation has named Crossover Marketing as its new manufacturer’s representative firm for the Pacific Northwest market, the company announced. The firm—founded by Rob Sutton and Paul Pilat, and now joined by Sam Sutton—will be focused on dealer development and innovative marketing strategies to help its partners achieve measurable results and reach their mutual… Continue reading VOXX Electronics Partners with Crossover Marketing

KICKER Completes Dealer Training

KICKER played host to more than a dozen dealers and rep firms earlier this month during a two-day training and tour of KICKER Headquarters, the company announced. The group was also the first to experience a demo of the new KICKER Ford Bronco, equipped with nine 12-inch SoloX L7X subwoofers and 36,000 watts of KICKER… Continue reading KICKER Completes Dealer Training

MB Quart Signs Distribution Partner for Australia, New Zealand

Maxxsonics and MB Quart have named Connected Audio Visual (CAV) as the exclusive distributor of MB Quart products for Australia and New Zealand, the companies announced. The partnership includes the entire MB Quart product line of powersports, marine and mobile offerings. “This is an incredible opportunity for Maxxsonics and MB Quart to branch out to… Continue reading MB Quart Signs Distribution Partner for Australia, New Zealand

Dialed In with Tuners & Programmers

The tuner market is evolving as computer systems become more complex. (Photo courtesy Hypertech)

This article originally appeared in the June 2023 issue of THE SHOP magazine. Tuners and programmers are an important part of the specialty aftermarket, providing vehicle customization options for everything from track days to towing. Far beyond simple power enhancers, many of today’s products deliver a full menu of individualized settings to control everything from… Continue reading Dialed In with Tuners & Programmers

Alpine Launches Virtual Product Experience for Roblox

Alpine has launched “Alpine Park,” a virtual experience designed to reach younger audiences, on Roblox, a mass multiplayer platform with over 200 million active users each month, the company announced. “The Alpine Park on Roblox represents the future of the Alpine brand and a new way to experience Alpine products and services,” said Mike Anderson,… Continue reading Alpine Launches Virtual Product Experience for Roblox

Ford Introduces Bronco Trail App

The app features off-road trail maps, satellite imagery and topographics, as well as the ability to record drives, photos and videos, waypoints and share each trip to social media…

Mitch Williams Joins RIGID Industries

RIGID Industries has appointed Mitch Williams as its new president, the company announced. “Mitch Williams is a seasoned leader with a proven track record in the industry,” said Doug Wolma, president of safety solutions for Clarience Technologies, the parent company of RIGID Industries. “RIGID continues to grow and today enjoys its position as the preferred… Continue reading Mitch Williams Joins RIGID Industries

Martin & Company Named Agency of Record for D&C Designs

Martin & Company has been named Agency of Record for D&C Designs, the company announced. In 2014, two Brothers Danny and Chris Wehunt founded D&C Designs and offer a selection of Jeep and off-road lighting products. “Martin & Company is one of just a few agencies specializing in the specialty aftermarket,” said D&C Designs President… Continue reading Martin & Company Named Agency of Record for D&C Designs

Visteon Appoints New VP of Investor Relations

Visteon Corporation has appointed Ryan Wentling as vice president of Investor Relations and Treasurer, effective immediately, the company announced. He succeeds Kris Doyle, who will transition to vice president of Operations Finance and FP&A. Wentling is responsible for managing investor relations, treasury, strategic planning and corporate development. Prior to Visteon, Wentling served in various roles… Continue reading Visteon Appoints New VP of Investor Relations

Oracle Previews Jeep Beach Appearance

Oracle Lighting will exhibit during the annual Jeep Beach event, held in Daytona Beach, Florida, the company announced. “Jeep Beach is the ideal event to showcase Oracle Lighting’s Jeep-specific lighting solutions,” explained Melissa Parker-Boudreaux, Oracle Lighting National Sales Manager. “As an American company that designs our products with pride in Louisiana, Jeep is an iconic… Continue reading Oracle Previews Jeep Beach Appearance

Combatting the Technician Shortage

Our industry is facing a worker shortage, but there are factors in our favor for winning over new employees.

This article originally appeared in the May 2023 issue of THE SHOP magazine. One of the constant issues I hear about from all shops is a shortage of skilled technicians and/or installers. Why is this and how can we work around or with it? Let’s dive in! Q: Why is it so hard to find… Continue reading Combatting the Technician Shortage

Alps Alpine Names New CTO, VP of Engineering

Mobile electronics manufacturer Alps Alpine North America has named Mike Kenhard as its new chief technical officer (CTO) and vice president of engineering, the Auburn Hills, Michigan-based company announced. Kenhard brings an extensive background in the automotive industry as well as a history of leading various teams, the company said, using his skills as a… Continue reading Alps Alpine Names New CTO, VP of Engineering