KICKER Completes Dealer Training

KICKER played host to more than a dozen dealers and rep firms earlier this month during a two-day training and tour of KICKER Headquarters, the company announced.

The group was also the first to experience a demo of the new KICKER Ford Bronco, equipped with nine 12-inch SoloX L7X subwoofers and 36,000 watts of KICKER Warhorse amplification (anticipated release in late 2023). The group was the first to experience the vehicle outside of KICKER employees and will play for the first time in public at Slamology (Lucas Oil Speedway, Indianapolis) in mid-June.

“The Bronco was incredible, and so was the entire experience,” said Remy Viator of Showtime Electronics (Knoxville, Tennessee). “I was impressed with how well organized the company is and was blown away by everyone’s welcoming attitude.”

The 22-person class also got hands-on training with the SoloX reconing process, and later Global Training Manager Aaron Malin led the group on an extensive tour of the facility, including a chance to audition speakers in the company’s listening labs, the company said.

The week also included in-depth discussions with Vice President of Global Sales and Marketing Tom Heath, as well as the Vice President of Product Strategy Bart Deal.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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