Tag: Electronics

Marelli Partners With Indy Autonomous Challenge

Marelli will be the exclusive race control technology sponsor of the Indy Autonomous Challenge (IAC), the company announced. Marelli will supply all IAC fully autonomous racecars with technologies to ensure vehicle connection, race control, and data analysis, the company said, and will also provide technical support. The announcement precedes the next IAC exhibition, scheduled for… Continue reading Marelli Partners With Indy Autonomous Challenge

Gentex Digital Rearview Mirror Used in 24 Hours of Le Mans

Gentex Corporation supplied Peugeot Sport’s 9X8 Hybrid Hypercar with a digital rear vision system for the recently completed 24 Hours of Le Mans and for the FIA World Endurance Championship, the company announced. With a focus on performance and safety, Peugeot Sport and Gentex partnered to implement a digital rearview mirror that will enhance the… Continue reading Gentex Digital Rearview Mirror Used in 24 Hours of Le Mans

VOXX Electronics Announces New Hires

VOXX Electronics Corporation has hired Chris Duval as its new West Coast expeditor manager and appointed Matt Bradley as vehicle application specialist, the company announced. “Chris’s direct expeditor and OEM experience suits him well for this position and we know he will excel in the West,” said Aron Demers, senior vice president, VOXX Electronics Corporation.… Continue reading VOXX Electronics Announces New Hires

KICKER to Debut New Demo Vehicle at Slamology

KICKER will be unveiling a new demo vehicle at the Slamology car audio event, the company announced. The KICKER-built car, the “Gates” Bronco, will make its debut at the 20th-anniversary event, scheduled for June 10-11 at Lucas Oil Raceway in Indianapolis. The Bronco, which pays homage to Alma Gates’ “Beast” Bronco from 20 years ago,… Continue reading KICKER to Debut New Demo Vehicle at Slamology

Maxxsonics Launches Dealer Initiative

Maxxsonics is launching an all-new dealer initiative that will include new dealer perks and incentives, the company announced. “This is the most progressive independent specialist program Maxxsonics has ever had,” said Alden Stiefel, president of Maxxsonics. “The concept is simple: dealer profit is our focus. This is an exciting time, and I can’t wait to… Continue reading Maxxsonics Launches Dealer Initiative

Turn 14 Distribution Adds Project X Offroad to Line Card

Performance parts distributor Turn 14 Distribution has added Project X Offroad and its lineup of truck and Jeep products to its line card, the company announced. “Project X Offroad is innovating unlike anyone else in the off-road segment, and Turn 14 Distribution is thrilled to partner with the company to help expand its reach. The… Continue reading Turn 14 Distribution Adds Project X Offroad to Line Card

Oracle Lighting Names New Senior Sales & Marketing Manager

Oracle Lighting has promoted Melissa “Missy” Parker-Boudreaux to senior sales and marketing manager, the company announced. “In my time at Oracle Lighting, I have seen this company grow exponentially while winning numerous local and national industry awards because of our dedication and passion,” said Parker-Boudreaux, who has been with Oracle Lighting since 2011, most recently… Continue reading Oracle Lighting Names New Senior Sales & Marketing Manager

Wiring Harnesses: Plug, Then Play

This main harness has an authentic look with braided cloth wire covers that have color patterns to match those in electrical diagrams in the original factory shop manual.

This article originally appeared in the June 2023 issue of THE SHOP magazine. Automakers may be facing a chip shortage that’s hindering their production and hurting their sales. However, there’s no shortage of wiring harnesses for pre-computerized cars that may come into your shop for restoration work or a hot rod or custom build. In… Continue reading Wiring Harnesses: Plug, Then Play

VOXX Electronics Partners with Crossover Marketing

VOXX Electronics Corporation has named Crossover Marketing as its new manufacturer’s representative firm for the Pacific Northwest market, the company announced. The firm—founded by Rob Sutton and Paul Pilat, and now joined by Sam Sutton—will be focused on dealer development and innovative marketing strategies to help its partners achieve measurable results and reach their mutual… Continue reading VOXX Electronics Partners with Crossover Marketing

MB Quart Signs Distribution Partner for Australia, New Zealand

Maxxsonics and MB Quart have named Connected Audio Visual (CAV) as the exclusive distributor of MB Quart products for Australia and New Zealand, the companies announced. The partnership includes the entire MB Quart product line of powersports, marine and mobile offerings. “This is an incredible opportunity for Maxxsonics and MB Quart to branch out to… Continue reading MB Quart Signs Distribution Partner for Australia, New Zealand

Dialed In with Tuners & Programmers

The tuner market is evolving as computer systems become more complex. (Photo courtesy Hypertech)

This article originally appeared in the June 2023 issue of THE SHOP magazine. Tuners and programmers are an important part of the specialty aftermarket, providing vehicle customization options for everything from track days to towing. Far beyond simple power enhancers, many of today’s products deliver a full menu of individualized settings to control everything from… Continue reading Dialed In with Tuners & Programmers

Alpine Launches Virtual Product Experience for Roblox

Alpine has launched “Alpine Park,” a virtual experience designed to reach younger audiences, on Roblox, a mass multiplayer platform with over 200 million active users each month, the company announced. “The Alpine Park on Roblox represents the future of the Alpine brand and a new way to experience Alpine products and services,” said Mike Anderson,… Continue reading Alpine Launches Virtual Product Experience for Roblox