Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has named Ben Haws as the company’s new digital marketing manager and Chris Lane as Hot Shot’s Secret’s new field marketing representative, the company announced. Haws recently joined Lubrication Specialties to develop and oversee both paid and unpaid digital marketing campaigns to ensure strong SEO, awareness, engagement,… Continue reading Lubrication Specialties Adds to Marketing Department
Tag: Diesel Performance
Hold Me Tight: Performance Clutch Systems
This article originally appeared in the April 2023 issue of THE SHOP. The continued excitement around manual shifting from a loyal group of racers and street enthusiasts means the clutch market remains strong, even amid all the new developments happening with automatic transmissions. In fact, the clutch market is seeing plenty of advancements of its… Continue reading Hold Me Tight: Performance Clutch Systems
Hot Shot’s Secret Backs Make-A-Wish Fundraiser
Hot Shot’s Secret is lending its support to a fundraiser for the Make-A-Wish chapter that serves Philadelphia, Delaware and the Susquehanna Valley, the company announced. The fundraiser, the Mother’s Day Truck Convoy, financially supports 75% of wishes granted for children with critical illnesses in communities located in the Susquehanna Valley, the organization said. The organization’s… Continue reading Hot Shot’s Secret Backs Make-A-Wish Fundraiser
Steady Flow: Fuel Pumps & Systems
The article originally appeared in the March 2023 issue of THE SHOP magazine. Performance fuel pumps and systems are a vital part of today’s high-horsepower engine builds. Whether on the street or at the track, drivers expect the fuel they need when they need it to get them where they’re going. These days that fuel… Continue reading Steady Flow: Fuel Pumps & Systems
Three-for-One: The Benefits of Performance Exhausts
This article originally appeared in the March 2023 issue of THE SHOP magazine. With a performance exhaust system, drivers get to check off three boxes on their personalization lists at the same time—performance, appearance and sound. For shops looking at product lines that can help sell themselves, performance exhausts are a smart place to start.… Continue reading Three-for-One: The Benefits of Performance Exhausts
Hot Shot’s Secret Promotes Steinmetz to Brand Manager
Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has promoted Josh Steinmetz to Hot Shot’s Secret Brand Manager, the company announced. Since joining LSI in 2019, Steinmetz has risen in assigned responsibilities working first as digital marketing manager before being promoted to e-commerce and digital marketing manager, the company said. As brand manager, Steinmetz will… Continue reading Hot Shot’s Secret Promotes Steinmetz to Brand Manager
Filling the Funnel with Performance Oils & Fluids
This article originally appeared in the January 2023 issue of THE SHOP magazine. Performance oils and fluids are protection for your customer’s power investments. Engineered for specific uses and backed by lab and real-world testing, these products are a fun and vital part of a speed shop’s offerings. From supply chain issues to common misconceptions,… Continue reading Filling the Funnel with Performance Oils & Fluids
Peak BlueDEF Now Available from Meyer Distributing
Meyer Distributing is now an official supplier of Peak BlueDEF Diesel Exhaust Fluid (DEF), the distributor announced. DEF is a mixture of high purity synthetic urea and deionized water that is used in Selective Catalytic Reduction (SCR) systems in diesel vehicles. DEF is not a fuel or fuel additive. It’s injected into the exhaust stream… Continue reading Peak BlueDEF Now Available from Meyer Distributing
Hot Shot’s Secret Named ODSS Title Sponsor
Hot Shot’s Secret has signed a two-year agreement to become the title sponsor of the Outlaw Diesel Super Series (ODSS) for 2023 and 2024, the company announced. Hot Shot’s Secret also recently announced title sponsorship for the National Hot Rod Diesel Association (NHRDA) for 2023. With title sponsorship confirmed for ODSS and NHRDA, Hot Shot’s… Continue reading Hot Shot’s Secret Named ODSS Title Sponsor
Hot Shot’s Secret Named Title Sponsor of 2023 NHRDA Diesel Drag Racing Series
Hot Shot’s Secret has been named the title sponsor of the National Hot Rod Diesel Association (NHRDA) series, the company announced. The NHRDA promotes diesel events throughout North America including diesel drag racing, sled pulling, show ‘n shines, dyno competitions and burnout competitions, the sanctioning body said. At this time, NHRDA has committed to five… Continue reading Hot Shot’s Secret Named Title Sponsor of 2023 NHRDA Diesel Drag Racing Series
Hot Shot’s Secret-Sponsored NTPA Pulling Team Wins Championship
Hot Shot’s Secret is celebrating the Secrest Pulling Team for its National Tractor Pullers Association (NTPA) championship, the company announced. The Hot Shot’s Secret-sponsored husband and wife pulling team, Brent and Kristie Secrest, finished the season as the overall champion in the Grand National Two Wheel Drive division with two wins, five top-five finishes and… Continue reading Hot Shot’s Secret-Sponsored NTPA Pulling Team Wins Championship
Don’t Let the Cold Slow You Down: 3 Methods to Keep Diesel from Gelling
Help your customers prepare for winter by understanding how cold weather will affect the performance of a diesel engine…
Featured Product: Hot Shot’s Secret EDT+ Winter Defense
This 7-in-1 diesel treatment prevents diesel fuel from gelling and icing down to -40°F, and contains a powerful cetane booster, LX4 lubricity improver, injector cleaner and de-icer…
Hot Shot’s Secret Recognizes ODSS Champs
Hot Shot’s Secret recently recognized all the champions of the 2022 Outlaw Diesel Super Series (ODSS). This year, Hot Shot’s Secret-sponsored racers won six of seven classes including D&J Precision Machine ET Bracket, Thoroughbred 6.70 Index, Firepunk Outlaw 5.90 Index, Hot Shot’s Secret Pro Street, Suncoast Performance Pro Mod and Fleece Performance Pro Dragster. Hot… Continue reading Hot Shot’s Secret Recognizes ODSS Champs
Hot Shot’s Secret to Feature Anthony Smith, 1972 Nova at SEMA Show
Hot Shot’s Secret will host street and no prep racer Anthony Smith and his 1972 Nova, “Hercules,” in the company’s 2022 SEMA Show booth, #20651, the company announced. Smith, formerly a racer and the head mechanic for Memphis Street Outlaws (MSO), recently launched his own speed shop, Next Level Speed & Auto Repair, as well… Continue reading Hot Shot’s Secret to Feature Anthony Smith, 1972 Nova at SEMA Show