Hot Shot’s Secret Promotes Steinmetz to Brand Manager

Hot Shot’s Secret Promotes Steinmetz to Brand Manager | THE SHOPLubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has promoted Josh Steinmetz to Hot Shot’s Secret Brand Manager, the company announced.

Since joining LSI in 2019, Steinmetz has risen in assigned responsibilities working first as digital marketing manager before being promoted to e-commerce and digital marketing manager, the company said.

As brand manager, Steinmetz will be developing and defining the long-term brand vision and strategy for Hot Shot’s Secret performance and preventative maintenance additives, oils and fluids, the company said. He will direct the brand’s messaging and goals and will develop the brand’s go-to-market strategy. As brand manager he will oversee all brand messaging, packaging, and media buys, and provide input on new product development for diverse markets.

Steinmetz brings a background in marketing strategy, social media, advertising and creative production, content creation, website development, photography, and videography, and has been contributing increasingly to branding in addition to his e-commerce and digital duties, the company said.

“Josh has been with LSI for three years and has extensive knowledge and experience in the diesel world. His engineering degree from The Ohio State University and his passion for farm and agriculture equipment makes him a great fit for the brand manager role,” said LSI President Brett Tennar. “We look to develop talent from within whenever possible and Josh naturally grew into this role and proved his abilities and desire for this important position. This is a new position at the company and we are excited to have Josh at the reins to guide the branding message and contribute to product development that is at the core of our success.”

“This is a dream job for me, one that I feel is tailor-made for my strengths and interests. I look forward to building the Hot Shot’s Secret brand into a household name that transcends our entrenched diesel market,” said Steinmetz.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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