VP Racing has agreed to a multi-year extension of its title of Official Fuel for the World Racing Group, organizer of the World of Outlaws and DIRTcar championships, the company announced. “We are ecstatic to build upon our relationship with World Racing Group (WRG),” said Chris Wall, Senior director of East Coast Race Fuel Sales… Continue reading VP Racing Extends Partnership With World Racing Group
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
Jeep Releases Short Film Celebrating Rebelle Rally
Watch Jeep’s new short film, Rebelle With a Cause: Empowering the Future, celebrating the Rebelle Rally. The mini documentary highlights two-time Rebelle Champion and Jeep Wrangler 4xe driver Nena Barlow, as she guides a group of women off-roaders through a series of training sessions.
ORACLE Lighting Previews SEMA Show Build
ORACLE Lighting will unveil its newest off-road lighting solutions and the company’s EMP-proof Stewart & Stevenson M1979 LMTV global expedition vehicle build at the 2023 SEMA Show, the company announced. Located in Booth No. 20555 in Central Hall, ORACLE Lighting will feature the company’s new VEGA Series off-road pod spotlights, Laser and LED Fog Light… Continue reading ORACLE Lighting Previews SEMA Show Build
2023 Battle of the Builders Application Deadline Nears
The 2023 SEMA Show Battle of the Builders will no longer accept entries after its Friday, Oct. 13 deadline, show organizers announced. To enter, a vehicle must be approved by the show committee to be on display at the SEMA Show and can be either a feature vehicle or a booth vehicle. Click here for… Continue reading 2023 Battle of the Builders Application Deadline Nears
TMI Products TRIM Awards Return for 2023 SEMA Show
TMI Products is bringing back its TRIM Awards for the 2023 SEMA Show, the company announced. The 2023 SEMA Show TRIM Awards aim to shine a spotlight on exceptional vehicle builds, focusing on the interiors of cars, trucks, SUVs, and wagons exhibited during the show at the Las Vegas Convention Center. The TRIM Awards were… Continue reading TMI Products TRIM Awards Return for 2023 SEMA Show
Galpin Motors Revives Annual Auto Show
Galpin Motors will host its annual auto show for the first time since 2019, the dealership group announced. Scheduled for on Sunday, Oct. 15, the 9th Annual Galpin Car Show will showcase nearly 1,000 cars across nine different categories. The event will highlight a variety of vehicles, ranging from modern supercars to classic hot rods,… Continue reading Galpin Motors Revives Annual Auto Show
PPG Invests $2M in Skilled Trade Career Programs
PPG and the PPG Foundation are investing $2 million through 2025 to support workforce development initiatives that provide training and opportunities for future skilled workers in manufacturing and coatings application, the company announced. The investment aims to introduce students to career paths within modern industry and provide educational opportunities to pursue fields such as advanced… Continue reading PPG Invests $2M in Skilled Trade Career Programs
Petersen Museum Continues Porsche Anniversary Celebration With Video Series
The ‘We Are Porsche’ series will feature key figures behind Porsche’s success in the United States…
SEMA Announces Annual Vehicle Award Finalists
SEMA has revealed the finalists for its annual vehicle awards, the organization announced. Voted on by SEMA Show exhibitors, the selected vehicles represent the best business opportunities for aftermarket manufacturers, according to SEMA. The winning vehicle in each category will be announced prior to the SEMA Show on Oct. 30, at the Las Vegas Convention… Continue reading SEMA Announces Annual Vehicle Award Finalists
WD-40 to Celebrate 70th Anniversary at SEMA Show
WD-40 Brand will be celebrating its 70th anniversary at the 2023 SEMA Show, the company announced. Visitors to the WD-40 Brand booth in the West Hall (No. 50091) will be able to explore the brand’s history and its product lineup, beyond the WD-40 Multi-Use Product invented 70 years ago, the company said. This includes the… Continue reading WD-40 to Celebrate 70th Anniversary at SEMA Show
MAP Services Corp. Adds to Client Roster
MAP Services Corp. has added seven new brands in the automotive aftermarket and powersports markets to its client portfolio, the company announced. “As we wrap up 2023, a heartfelt thank you to our MAP clients for your steadfast loyalty. Your trust fuels us, and in 2024, anticipate even bigger and better advancements.” said David Portugal,… Continue reading MAP Services Corp. Adds to Client Roster
Dash Designs Announces Acquisition, New Marketing Partners
Tempe, Arizona-based Dash Designs has acquired Intro-Tech Automotive and its product portfolio, the company announced. Dash Designs has also added Trans Western Marketing, based in Fife, Washington, and Chick Capoli Sales Company, located in Medford, New Jersey, to its sales and marketing network. “We welcome the addition of these [two] fine agencies who have the… Continue reading Dash Designs Announces Acquisition, New Marketing Partners
Autoshop Solutions, Shop Boss Create Marketing ROI Dashboard
Autoshop Solutions, an automotive services-based digital marketing company, has partnered with Shop Boss, a provider of shop management software, to create a marketing return-on-investment dashboard for customers, the company announced. The ROI integration tool draws data from Shop Boss SMS into Autoshop Solutions’ dashboard, aligning marketing information with the repair orders from Shop Boss SMS,… Continue reading Autoshop Solutions, Shop Boss Create Marketing ROI Dashboard
BendPak to Increase SEMA Show Presence
BendPak is expanding its 2023 SEMA Show presence by showcasing its car lifts, evaporative coolers, EV lifts, boat lifts, wheel service equipment and more across four booths at the annual automotive trade show, the company announced. The company will be representing its roster of automotive brands, including BendPak, Ranger, Autostacker, Cool Boss, QuickJack, MaxJax, Ergochair,… Continue reading BendPak to Increase SEMA Show Presence
Miller Plans Live Welding Demos at SEMA Show
Miller Electric, manufacturer of Miller brand arc welding products, is planning several live demos to showcase its latest welding and safety equipment during the 2023 SEMA Show, the company announced. “SEMA has an unmatched energy to it, and we’re excited to connect with industry enthusiasts eager to hone their skills with cutting-edge welding solutions,” says… Continue reading Miller Plans Live Welding Demos at SEMA Show