The International Motor Sports Association (IMSA) is collaborating with iRacing, the Virtual Competition Organisation (VCO) and Michelin to host a sim racing sports car series, the 2023 IMSA Esports Global Championship, the sanctioning body announced. The 2023 Esports Global Championship will consist of multi-driver, multi-class racing and will feature iRacing’s models of IMSA GTP hybrids… Continue reading IMSA Announces 2023 Esports Global Championship
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show
THE SHOP magazine contributor Barry Alt, a digital marketer specializing in restoration, performance, race and restyling shops, will be hosting an educational seminar on digital marketing with colleague Dean Heckman at this year’s SEMA Show, Alt’s firm, Motorhead Digital, announced. Scheduled for Nov. 1 at 1 p.m. PT in Room N254, Alt’s presentation, titled “Your… Continue reading THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show
SEMA Best Engineered Vehicle Award Entries Close Oct. 25
Entries for SEMA’s Best Engineered Vehicle of the Year award will close on Oct. 25, the organization announced. The award will recognize a build appearing at the SEMA Show that demonstrates quality engineering throughout the entire vehicle or features an aspect that goes beyond just physical appearance, SEMA said, and aims to inspire more engineers… Continue reading SEMA Best Engineered Vehicle Award Entries Close Oct. 25
Tint World Partners With PowerBass
Tint World Automotive Styling Centers has entered into a new partnership with PowerBass audio solutions, the companies announced. “Our mission is to build mobile audio equipment that outperforms the industry standard at competitive prices,” said Jeff Falk, national sales manager for PowerBass. “We’re dedicated to the quality and value of our OE Direct Fit Series… Continue reading Tint World Partners With PowerBass
UAW Expands Strike to Kentucky Ford Truck Plant
The United Auto Workers (UAW) union has expanded its strike to include Ford’s Kentucky truck plant, according to Reuters. According to the report, 8,700 workers at the plant are now on strike. The facility is Ford’s most profitable, generating $25 billion in annual sales, approximately a sixth of Ford’s global revenue. The move is a… Continue reading UAW Expands Strike to Kentucky Ford Truck Plant
SEMA Previews 2023 SEMA Show
SEMA has offered a preview of some of the events, features and experiences planned for the upcoming 2023 SEMA Show. In addition to product showcases, the event will include a variety of educational programs and presentations, exhibits highlight future trends, networking opportunities and more. “The SEMA Show is a must-attend event for anyone who wants… Continue reading SEMA Previews 2023 SEMA Show
Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show
Steer Smarts will reveal a Jeep Wrangler 4xe built in collaboration with Jeep and Mopar at the 2023 SEMA Show, the company announced. In teaming up with Steer Smarts, Jeep asked that they create a fun, exciting, and memorable vehicle that helps highlight the 4xe’s hybrid system, the company said. In addition to Jeep and… Continue reading Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show
Yokohama Tire Renews Porsche Sprint Challenge Title Sponsorship
Yokohama Tire has renewed its partnership with the United States Auto Club (USAC) as the official tire partner and presenting sponsor for the USAC-sanctioned Porsche Sprint Challenge North America and USA West by Yokohama for the 2024 season, the company announced. The company will mark its fourth consecutive season as a sponsor of the series.… Continue reading Yokohama Tire Renews Porsche Sprint Challenge Title Sponsorship
Red Line Oil to Back Krista Baldwin Racing’s Top Fuel Program
Red Line Oil has signed on to partner with Krista Baldwin Racing (KBR) and the owner-driver’s NHRA Top Fuel program, the team announced. “Red Line Oil is just the next step for the new phase for KBR,” said Krista Baldwin, owner of KBR and NHRA Top Fuel driver. “When we run the oil and lubricants… Continue reading Red Line Oil to Back Krista Baldwin Racing’s Top Fuel Program
VP Racing Extends Partnership With World Racing Group
VP Racing has agreed to a multi-year extension of its title of Official Fuel for the World Racing Group, organizer of the World of Outlaws and DIRTcar championships, the company announced. “We are ecstatic to build upon our relationship with World Racing Group (WRG),” said Chris Wall, Senior director of East Coast Race Fuel Sales… Continue reading VP Racing Extends Partnership With World Racing Group
Jeep Releases Short Film Celebrating Rebelle Rally
Watch Jeep’s new short film, Rebelle With a Cause: Empowering the Future, celebrating the Rebelle Rally. The mini documentary highlights two-time Rebelle Champion and Jeep Wrangler 4xe driver Nena Barlow, as she guides a group of women off-roaders through a series of training sessions.
ORACLE Lighting Previews SEMA Show Build
ORACLE Lighting will unveil its newest off-road lighting solutions and the company’s EMP-proof Stewart & Stevenson M1979 LMTV global expedition vehicle build at the 2023 SEMA Show, the company announced. Located in Booth No. 20555 in Central Hall, ORACLE Lighting will feature the company’s new VEGA Series off-road pod spotlights, Laser and LED Fog Light… Continue reading ORACLE Lighting Previews SEMA Show Build
2023 Battle of the Builders Application Deadline Nears
The 2023 SEMA Show Battle of the Builders will no longer accept entries after its Friday, Oct. 13 deadline, show organizers announced. To enter, a vehicle must be approved by the show committee to be on display at the SEMA Show and can be either a feature vehicle or a booth vehicle. Click here for… Continue reading 2023 Battle of the Builders Application Deadline Nears
TMI Products TRIM Awards Return for 2023 SEMA Show
TMI Products is bringing back its TRIM Awards for the 2023 SEMA Show, the company announced. The 2023 SEMA Show TRIM Awards aim to shine a spotlight on exceptional vehicle builds, focusing on the interiors of cars, trucks, SUVs, and wagons exhibited during the show at the Las Vegas Convention Center. The TRIM Awards were… Continue reading TMI Products TRIM Awards Return for 2023 SEMA Show
Galpin Motors Revives Annual Auto Show
Galpin Motors will host its annual auto show for the first time since 2019, the dealership group announced. Scheduled for on Sunday, Oct. 15, the 9th Annual Galpin Car Show will showcase nearly 1,000 cars across nine different categories. The event will highlight a variety of vehicles, ranging from modern supercars to classic hot rods,… Continue reading Galpin Motors Revives Annual Auto Show