SEMA Previews 2023 SEMA Show

SEMA has offered a preview of some of the events, features and experiences planned for the upcoming 2023 SEMA Show.

In addition to product showcases, the event will include a variety of educational programs and presentations, exhibits highlight future trends, networking opportunities and more.

“The SEMA Show is a must-attend event for anyone who wants to set the pace in the automotive aftermarket,” said Tom Gattuso, SEMA vice president of events. “The scope of exhibitors, new product launches, high-quality programs, and opportunities at this year’s Show will have attendees well-positioned for success in the coming year.”

According to SEMA, more than 2,200 exhibitors will be in attendance – 23 percent are first-time exhibitors – giving buyers and media a first look at new products.

The New Product Showcase will return, organizers said, and will feature hundreds of new products, connecting buyers directly with exhibitors via the SEMA Show app.

Additionally, a new exhibit, the FutureTech Studio, will highlight emerging technologies in the performance aftermarket through live education, product displays, and sponsor vehicles.

Throughout the week of the show, Oct. 31-Nov. 3, will offer nearly 100 education programs covering a wide breadth of topics and subjects ranging from women in the industry to digital marketing and more. Highlights include:

  • The Main Stage Experience Featuring Tim Tebow: athlete, entrepreneur, and philanthropist will be sharing his “Mission-Possible” life message.
  • Fireside Chat with Willy T. Ribbs: the American racing champion will join Beth Paretta on the SEMA Show Main Stage to share his story as a pioneer in motorsports.
  • The Future of Automotive Fuel Technology hosted by Margaret Hoover: engage with a panel of global industry leaders, subject-matter experts and thought leaders as they discuss decarbonization through alternative fuel technologies.

Other SEMA Show highlights include the annual Battle of the Builders and a variety of networking events and award presentations. Hosted by Jarod DeAnda, the kick-off breakfast and awards banquet will provide the backdrop for new product award winners, and other honors including the Robert E. Peterson Lifetime Achievement, Manufacturer of the Year, Channel Partner of the Year, SEMA Person of the Year, SEMA Gen-III Innovator of the Year, and SEMA Content Creator of the Year awards.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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