Yokohama Tire Named Premier Partner of Porsche Carrera Cup North America

Yokohama Tire has expanded its partnership with Porsche Motorsport North America (PMNA) and will be the new Premier Partner of the Porsche Carrera Cup North America in 2024, the company announced. All classes of cars in the Porsche one-make series will be fitted with Yokohama’s ADVAN A005 racing slicks and ADVAN A006 tires for wet… Continue reading Yokohama Tire Named Premier Partner of Porsche Carrera Cup North America

Tint World Continues North Carolina Expansion

Tint World Automotive Styling Centers is continuing its expansion in North Carolina with the opening of its newest location in North Raleigh, the company announced. Tint World North Raleigh is owned by former software professional and entrepreneur Nicklaus Wynne. The location will offer a variety of services and aftermarkets solutions including custom audio and video… Continue reading Tint World Continues North Carolina Expansion

Marketing Expert, THE SHOP Contributor Launch Restyling Podcast

Two industry experts, Jesse Stoddard, owner of AutoStyle Marketing, and Josh Poulson, SEMA’s 2022-23 Person of the Year and THE SHOP contributor, have launched a new podcast covering the restyling industry. Called Ride-in-Style, Stoddard and Poulson offer insights, trends and expert interviews for restylers and installers, the hosts said. In the first episode, Stoddard and… Continue reading Marketing Expert, THE SHOP Contributor Launch Restyling Podcast

Roy Brizio to Receive Robert E. Petersen Lifetime Achievement Award

The builder and two-time America’s Most Beautiful Roadster recipient recently marked 46 years of business at his San Francisco shop, Roy Brizio Street Rods…

SBN to Auction All-Female Bronco Build for SEMA Cares

First unveiled at the 2022 SEMA Show, the build was a collaborative effort of over 125 women in the automotive industry…

SEMA Garage to Demo ADAS Calibration at SEMA Show

The SEMA Garage will feature its research and testing capabilities during the 2023 SEMA Show in an expanded area in the upper South Hall of the Las Vegas Convention Center, the organization announced. The area will allow the SEMA Garage to host real-time testing demonstrations and live calibrations. Attendees can learn from subject-matter experts, exchange… Continue reading SEMA Garage to Demo ADAS Calibration at SEMA Show

Speedway Motors to Debut C10 Build in SEMA Show Booth

Speedway Motors will debut an all-new C10 build at the 2023 SEMA Show alongside an assortment of new products, the company announced. Located in booth No. 22891, the company will showcase some of its new products designed, engineered and manufactured in-house, including its WheelWise Wheel Fitment and Tire Fitment Tools, and a patent pending line… Continue reading Speedway Motors to Debut C10 Build in SEMA Show Booth

MAHLE to Announce Vehicle Giveaway Winners at 2023 AAPEX Show

MAHLE Aftermarket will announce the grand prize winners of its Choice of Champions giveaway at the 2023 Automotive Aftermarket Products Expo (AAPEX) Show, the company announced. The company will be giving away a Jeep Gladiator, built by Casey Currie and CRC, and a 1,000-hp Z06 Corvette, built by Richard Petty and the technicians at Petty’s… Continue reading MAHLE to Announce Vehicle Giveaway Winners at 2023 AAPEX Show

‘She Shed Collective’ to Celebrate Women in Trades at SEMA Show

Supported by Girl Gang Garage, the Jessi Combs Foundation and Real Deal Revolution, the She Shed will host hands-on workshops, expert panels, autograph sessions, and an on-site tattoo artist…

Factory Five SEMA Show Booth to Host Austin Hatcher Foundation Mk4 Roadster

The Austin Hatcher Foundation for Pediatric Cancer is attending the 2023 SEMA Show as an official SEMA Cares Charity and will be displaying its Factory Five Racing Mk4 Roadster built by cancer patients, siblings and families at the foundation’s Education Advancement Center in Chattanooga, Tennessee, the foundation announced. For 16 consecutive years, AHF has built… Continue reading Factory Five SEMA Show Booth to Host Austin Hatcher Foundation Mk4 Roadster

OPTIMA Unleashed Returns to SEMA Show

OPTIMA Batteries is returning to the 2023 SEMA Show for the third consecutive year with OPTIMA Unleashed, a week-long activation located in the Bronze Lot outside the Las Vegas Convention Center, the company announced. The display features new OPTIMA products, live racing, Red Bull freestyle rider Aaron Colton and drifting demonstrations, the company said. In… Continue reading OPTIMA Unleashed Returns to SEMA Show

Edelbrock Group Partners With MidwayPlus on B2B Storefront

Edelbrock Group has contracted MidwayPlus to handle its online business-to-business transactions, the company announced. The newonline platform will allow Edelbrock Group dealer customers to place orders, check prices, view inventory, access sales data, and track orders online, the company said. The platform is scheduled to launch in the first quarter of 2024. “We are very… Continue reading Edelbrock Group Partners With MidwayPlus on B2B Storefront

Tint World Opens New Washington Location

Tint World Automotive Styling Centers is continuing its expansion in Washington with a new Tacoma location, the company announced. Tint World Tacoma is owned by Lewis and Nate Pollack, the father and son team who recently opened Tint World first Washington store in Bremerton. The Tacoma location will offer the same lineup of services and… Continue reading Tint World Opens New Washington Location

Ford Provides New Details on Mustang Challenge

The winner of the one-make series will receive a scholarship to help fund a Mustang GT3 or GT4 effort the following season…

Petersen Museum Cruise-In to Recognize Matchbox Anniversary

The cruise-in, a celebration of the toy car brand’s 70th anniversary, will feature a panel with Matchbox designers Bryan Benedict and Julian Payne…