Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

ASE, ACA Reveal ‘World Class Technician’ Award Winners

The Auto Care Association and National Institute for Automotive Service Excellence (ASE) have announced the latest recipients of the World Class Technician Award. The two organizations provide the annual recognition to professional technicians who have attained ASE certification in 22 specific areas during the previous calendar year. The 2023 World Class Technicians winners are listed… Continue reading ASE, ACA Reveal ‘World Class Technician’ Award Winners

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The AAM Group Names Marketing Specialist for Engine Pro

The AAM Group, which recently assumed operational oversight of the Engine Pro program, has hired Jeff Kesar to lead marketing and strategic planning for the program, the company announced. Kesar, who most recently helped Phoenix-based Western Window Systems grow its annual revenue from $6 million to $165 million as the company’s creative director, grew up… Continue reading The AAM Group Names Marketing Specialist for Engine Pro

Austin Hatcher Foundation Plans Fundraising Events at Sebring

The Austin Hatcher Foundation for Pediatric Cancer will be hosting a number of events during the upcoming 12 Hours of Sebring week for the second round of the 2023 WeatherTech Championship Series, the foundation said. The Foundation will be present at Sebring International Speedway for multiple live auctions and will host a continuous online silent… Continue reading Austin Hatcher Foundation Plans Fundraising Events at Sebring

PPG Extends Tasca Racing Sponsorship for 2023 NHRA Season

PPG has extended its sponsorship of the Tasca Racing team for the 2023 NHRA season, the company announced. PPG also unveiled a new livery for the PPG Ford Shelby Mustang Nitro Funny Car that will be driven by the Tasca Racing team. The paint scheme, designed to match PPG’s IndyCar livery, took seven people, 350… Continue reading PPG Extends Tasca Racing Sponsorship for 2023 NHRA Season

Work Truck Solutions Updates Upfitter Software

Work Truck Solutions has updated its upfitter software suite and released its 2023 upfitter product roadmap, the company announced. The updated upfitter suite includes on-demand reports on vehicle inventory, on-lot movement, days to turn, leads by product (chassis and body types) and dealership statistics, the company said. Additionally, active body manufacturers are being featured on… Continue reading Work Truck Solutions Updates Upfitter Software

Road Racing Drivers Club to Honor Jacky Ickx at Grand Prix of Long Beach

The Road Racing Drivers Club will honor Jacky Ickx, winner of six 24 Hours of Le Mans, eight Formula 1 grand prix, the 1979 SCCA Can-Am series championship and back-to-back World Endurance Championship Drivers titles in 1982 and 1983, at the Grand Prix of Long Beach next month, the organization announced. The “RRDC Evening with… Continue reading Road Racing Drivers Club to Honor Jacky Ickx at Grand Prix of Long Beach

International Franchise Association Recognizes Tint World Franchisees

The International Franchise Association (IFA) named Pete and Barbra Muller, owners of two Tint World locations in Orlando, Florida, as 2023 Franchisees of the Year award winners, the company announced. The Mullers were honored at the 63rd IFA Annual Convention in Las Vegas for being outstanding franchise establishment owner-operators. “Franchisee of the Year recipients represent… Continue reading International Franchise Association Recognizes Tint World Franchisees

Cummins Launches New Brand for Green Power Business

Cummins has launched a new brand for its green and new power business, the company announced. The new brand, Accelera, will focus on zero-emissions solutions for its product portfolio, the company said, including hydrogen fuel cells, batteries, e-axles, traction systems and electrolyzers, to sustainably power a variety of industries. Amy Davis, who has led the… Continue reading Cummins Launches New Brand for Green Power Business

AWE Launches Full ACES & PIES Data Program

AWE has completed an 18-month project to convert all data into the ACES and PIES, the company announced. The change in format aims to improve importing and updating data across its network of dealers, AWE representatives said. The brand worked with the data team at PDM Automotive, which serves as the backbone of AWE’s data… Continue reading AWE Launches Full ACES & PIES Data Program

Rebelle Rally Partners with Pennzoil

The Rebelle Rally, an off-road navigation rally for women, has entered into a new partnership with Pennzoil, event officials announced. As part of the relationship, Pennzoil will support the rally, its collaborative mechanics program, and the training arm of Rebelle known as Rebelle U. The Rebelle Rally Mechanics program is a pool of mechanics who… Continue reading Rebelle Rally Partners with Pennzoil

Eastman Announces 2022 LLumar SelectPro National Dealer of the Year

Eastman has named Josh Elliott, owner of Autoplex Restyling Centers in Loveland, Colorado, as the winner of the 2022 LLumar SelectPro National Dealer of the Year award, according to Window Film magazine. The 2022 honorees were recognized at the 2023 Elite Dealer Conference, recently held in Carlsbad, California. Click here for the full story from… Continue reading Eastman Announces 2022 LLumar SelectPro National Dealer of the Year

Lubrication Specialties Adds to Marketing Department

Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has named Ben Haws as the company’s new digital marketing manager and Chris Lane as Hot Shot’s Secret’s new field marketing representative, the company announced. Haws recently joined Lubrication Specialties to develop and oversee both paid and unpaid digital marketing campaigns to ensure strong SEO, awareness, engagement,… Continue reading Lubrication Specialties Adds to Marketing Department