News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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STA-BIL Introduces New TV Commercial to Air During Mecum Auctions
STA-BIL has launched a new TV commercial that will debut on MotorTrend TV during coverage of the Mecum Auctions in…
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SBN Bronco Auction Raises $59K for SEMA Cares
The 2021 Ford Bronco Wildtrak–built exclusively by female automotive professionals and enthusiasts–first debuted at the 2022 SEMA Show…
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LTA Manufacturing Launches Venturous Truck Tops Brand
LTA Manufacturing launched its all-new Venturous Truck Tops brand at the 2023 SEMA Show, the company announced. The company displayed…
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DEI Receives 3 Global Media Awards at SEMA Show
Design Engineering Inc. (DEI) received three Global Media Awards at the 2023 SEMA Show, the company announced. DEI won Global…
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AAM Group Announces 2023 Keys to Ride Sweepstakes Winner
Jimmy Hamrick of Truck Equipment Sales in Mobile, Alabama, is the winner of the 2023 Keys to Ride sweepstakes, the…
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Tri-State Enterprises Secures New Private Equity Partner
Tri-State Enterprises has announced the recapitalization of the company in partnership with HCI Equity Partners (HCI) and management. Financial terms…
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XPEL Adds to Leadership Team
XPEL has appointed two new members to its executive team, the company announced. Tony Rimas was named VP of Revenue…
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Honda Improves Off-Road Performance for 2024 Ridgeline
The pickup will be available in Honda’s TrailSport trim, which adds all-terrain tires, an off-road-tuned suspension and underbody protection…
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Melissa Parker-Boudreaux Receives SBN Woman of the Year Award
Melissa Parker-Boudreaux, senior sales and marketing manager at ORACLE Lighting, has won the annual She is SEMA Woman of the…
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SEMA Names Winner of Inaugural Best Engineered Vehicle Award
Scorpion EV has been named the inaugural winner of SEMA’s Best Engineered Vehicle Award for its all-electric “Venom” Cobra, the…
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Atlas Automotive Equipment Launches Giveaway Marking Sales Milestone
Atlas Automotive Equipment is celebrating $1 billion in sales by launching a giveaway for its customers, the company announced. The…
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RNR Tire Express Announces Winner of Breast Cancer Awareness Campaign
RNR Tire Express (RNR), the franchise retailer for tires and custom wheels, revealed the winner of its annual Breast Cancer…
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Chevrolet Blazer EV Wins MotorTrend SUV of the Year
MotorTrend selected the Blazer for its technology, design, and powertrain options, the publication said...
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Wheel Pros Rebrands as Hoonigan
Wheel Pros, parent company of brands including Fuel Off-Road, American Racing, KMC, Morimoto, TeraFlex, Rotiform, Black Rhino, and more, is…
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SEMA Presents Person, Gen-III & Content Creator of the Year Awards
SEMA has named Ian Lehn of BOOSTane Octane Engineering as the 2023 SEMA Person of the Year, Jon Delgado of…