Toyota has revealed a second wave of custom SEMA vehicles, including the 2021 GR Supra Sport Top. The company previously unveiled four builds in its wave one SEMA360 Showcase presentation, held Nov. 2, 2020. SEMA360 is the Specialty Equipment Market Association’s (SEMA) online program connecting the automotive aftermarket industry in a year that made the… Continue reading Toyota Reveals GR Supra Sport Top SEMA Build
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
Americans Choosing to Drive for Holiday Travel
The latest research from Cars.com reports nearly half of Americans (46%) plan to travel for December holidays. COVID-19 is increasingly impacting travel decisions and prompting the majority of travelers (66%) to use their personal vehicles as opposed to flying or taking mass transit. As virus cases continue to rise across the country, the number of… Continue reading Americans Choosing to Drive for Holiday Travel
Hot Shot’s Secret Launching Live Stream Talk Show
Former 700WLW America’s Truckin’ Network host Steve Sommers is returning to the airwaves with a new five-hour live stream talk show direct from the brand-new Hot Shot’s Secret studios, the company announced. WLW-AM’s overnight America’s Truckin’ Network show broadcasted by iHeart radio reached a broad audience of overnight truckers and 3rd shift employees. Now, Sommers… Continue reading Hot Shot’s Secret Launching Live Stream Talk Show
SEMA Hosting Digital Marketing Webinar
An upcoming webinar, “Digital Marketing in 2021: What the Winners are Doing,” will examine successful digital marketing strategies to help your business, SEMA announced. Hosted by marketing expert Jim McKinley, founder of (un)Common Logic, the virtual event, scheduled for Jan. 14 at 12 p.m. PST, will cover what successful digital marketers are doing, share tips… Continue reading SEMA Hosting Digital Marketing Webinar
DEI Now Accepting Applications for 2021 Sponsorship Program
Racers, car builders and project vehicle creators can now apply to be part of the Team DEI 2021 Sponsorship Program, the company announced. Design Engineering, Inc. offers products and support to all corners of the automotive aftermarket, from motorsports competitors to custom car creators. Team DEI members over the years have included Street Machine and… Continue reading DEI Now Accepting Applications for 2021 Sponsorship Program
10 Automakers Make AEB Standard Across Lineup
Ten automakers have fulfilled a voluntary commitment to equip nearly all the new light vehicles they produce for the U.S. market with automatic emergency braking (AEB) ahead of the 2022-23 target, the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA) announced. The 10 manufacturers put the technology on more… Continue reading 10 Automakers Make AEB Standard Across Lineup
LLumar Window Film to Sponsor Chase Elliott
Eastman Performance Films, a subsidiary of Eastman Chemical Company, will become a primary sponsor of 2020 NASCAR Cup Series champion Chase Elliott and the No. 9 Chevrolet Camaro ZL1 1LE team after extending its relationship with Hendrick Motorsports for three more years. The sponsorship, which features the LLumar brand of window film and paint protection… Continue reading LLumar Window Film to Sponsor Chase Elliott
Tenneco Makes List of America’s Most Responsible Companies
Tenneco Inc. has been named to Newsweek’s 2021 list of America’s Most Responsible Companies, the company announced. Tenneco was listed among the top 400 most responsible companies in the United States, spanning 14 industries and ranked 13th in the Automotive and Components category. See the full list here. “One of Tenneco’s core values is ‘Make… Continue reading Tenneco Makes List of America’s Most Responsible Companies
VP Racing Fuels Partners with Insinger Performance
VP Racing Fuels, a producer of performance fuels, lubricants and additives, has announced the addition of Insinger Performance as a distributor for Maryland, New Jersey, New York, Pennsylvania, Virginia and West Virginia. “We are extremely excited about adding Insinger Performance as a full line distributor for select areas of the Northeast,” said Bruce Hendel, VP… Continue reading VP Racing Fuels Partners with Insinger Performance
Jeep Opens Amazon Store
The Jeep brand has launched an official Jeep Store on Amazon, the automaker announced. The virtual store will offer a wide selection of authentic Jeep brand licensed gear and merchandise. “Opening our Jeep storefront on Amazon gives our owners, fans and followers in the U.S. and Canada the opportunity to embrace the Jeep lifestyle by… Continue reading Jeep Opens Amazon Store
Automotive Lift Institute Reelects Jeff Kritzer as Chairman of Board
Jeff Kritzer of BendPak was elected to a second one-year term as chairman of the Automotive Lift Institute (ALI) Board of Directors at the organization’s annual meeting on Dec. 1, the organization announced. ALI is celebrating 75 years of dedication to vehicle lift safety. Buck Gasner of DEKRA North America (Marietta, Georgia) was reelected by… Continue reading Automotive Lift Institute Reelects Jeff Kritzer as Chairman of Board
Covercraft Renews Sponsorship of Professional Fisherman
Covercraft is continuing as the title sponsor of Major League Fishing professional angler Bradley Roy of Lancaster, Kentucky, the company announced. “We are thrilled to continue this partnership with Bradley”, said Covercraft Director of Marketing Jeff Jegelewicz. Covercraft began as an associate sponsor of Bradley Roy’s in the latter half of 2018 and made the… Continue reading Covercraft Renews Sponsorship of Professional Fisherman
Forgeline Wheels to Sponsor Goodguys Autocross Street Machine Class in 2021
Goodguys Rod & Custom Association, an organizer of hot rod and custom car events, has announced that Forgeline Wheels will sponsor its Autocross Street Machine Class in 2021. This partnership marks the first time Goodguys has opened this level of sponsorship for its autocross competitions. The Forgeline “Street Machine” Autocross sponsorship will provide exposure on… Continue reading Forgeline Wheels to Sponsor Goodguys Autocross Street Machine Class in 2021
Prefix Corporation Expands Paint Operations
Michigan-based Prefix Corporation has added over 30,000 square feet of production space to its existing facility in Auburn Hills, Michigan, expanding production capacity of its paint and finishing operations, the company announced. In addition to the expanded footprint, Prefix has also invested in new equipment and technologies to enhance quality and color consistency. “We’ve been… Continue reading Prefix Corporation Expands Paint Operations
Stage 8 Celebrates 35th Anniversary
Stage 8, a manufacturer of mechanical locking fasteners, is celebrating its 35th anniversary this year, the company announced. Since the company’s inception, Stage 8 has achieved over 23 million installations in the automotive and motorcycle, construction, military, aerospace and railroad industries. Owner Bruce Bennett founded the company in 1985 in his garage after attempting to… Continue reading Stage 8 Celebrates 35th Anniversary