Jeep Debuts Tuscadero Exterior Paint Color

2021 Jeep® Wrangler Sahara 4xe, Wrangler Rubicon 4xe and Wrangler Rubicon 392 in new Tuscadero exterior paint color.

The chromatic magenta color is available on all Wrangler models until November…

Axalta Appoints New Board Chairman

(PRNewsfoto/Axalta)

Mark Garrett has stepped down as a member and chair of Axalta’s Board of Directors and has appointed William M. Cook as its new chair…

LINE-X Retailers Collaborating on SEMA Show Build

Ram Launches Fifth and Final Phase of U.S. Armed Forces-Inspired, Limited-Edition ‘Built to Serve’ Trucks

he Road to SEMA truck will start as a 2021 RAM 1500 Built to Serve Edition painted in Spitfire Orange…

SEMA Sets September Virtual Education Schedule

Scheduled sessions will cover a variety of topics, including female leadership in the industry, workplace diversity, vehicle electrification and more…

Hankook Tire Partners with Tennessee Food Bank

Hankook Tire employees volunteer with Second Harvest Food Bank of Middle Tennessee

Hankook Tire will be sponsoring a truck and providing new tires for the Second Harvest Food Bank of Middle Tennessee…

Firstech Takes Over iDataStart Remote Start Brand in U.S. Market

Firstech will assume the iDataStart brand name for the U.S. market…

Garage Gurus Announces 2021-2022 Automotive Technician Scholarship Winners

Each of the 12 scholarship recipients will receive $2,500 toward their automotive education…

Porsche Motorsports to Sponsor, Exhibit at Velocity Invitational

The exhibition will feature the Porsche 917/30, several purpose-built Porsche 962 prototypes and over a dozen 1970’s Porsche 911 RSRs…

AAPEX, SEMA Show Reveal Health and Safety Measures for Upcoming Events

While SEMA Show officials are still working with local health authorities on determining guidelines, AAPEX announced it will require proof of a COVID-19 vaccination or a negative PCR test from attendees…