Firstech and Automotive Data Solutions (ADS) have formed a strategic alliance, the companies announced, with Firstech assuming the iDataStart brand name for the U.S. market. As part of this announcement, Firstech and ADS will also streamline future product development by better aligning the efforts of both teams, the companies said.
By partnering with Firstech, ADS will enhance iDataStart’s presence in the U.S. market while also streamlining product development to meet the specific needs of U.S. consumers and dealers, the companies said. Firstech will extend the opportunity to purchase iDataStart products to its dealer base of 1,500-plus U.S. retailers, along with any new dealers interested in upgrading their remote start assortment.
“We are thrilled to bring Canada’s [number one] remote start brand by volume to the U.S. market. More importantly, with the teams from both companies more closely aligned, we can speed up product innovation and better react to changing market dynamics,” said Jason Kaminski, managing director of Firstech.
“Building on the long, successful partnership between our two companies, we are excited to make iDataStart products more broadly available to Firstech’s wide network of U.S. retailers. By creating synergies with Firstech’s national salesforce and top-rate technical support staff, we are confident that iDataStart products will quickly become a valued addition on dealers’ shelves across the country,” said Robert Di Cesare, general manager of ADS.
Firstech will transition to the exclusive source for iDataStart products in the U.S. as of September. Products will be available for purchase directly from Firstech, online at myFirstech.com, and through authorized sub-distributors.