Cobra Experience Museum to Celebrate Shelby Anniversary with Cobra Gathering

The Cobra Experience will celebrate Shelby American’s 60th anniversary with the year’s largest display of Shelby Cobras in the U.S., as well as other classic Ford vehicles, on Saturday, June 4 for its 8th Annual Cobra Day in Martinez, California, the museum announced. Free to all spectators, the event will also include the announcement of… Continue reading Cobra Experience Museum to Celebrate Shelby Anniversary with Cobra Gathering

ACAT Global Partners with ASCCA

The Automotive Service Councils of California (ASCCA) has formed a new corporate partnership with ACAT Global Inc., the company announced. “Our American-made metallic substrate catalytic converters meet both federal and California emission requirements yet cost much less than those currently on the market,” said Joe Moch, CEO of ACAT Global. “A local shop can easily… Continue reading ACAT Global Partners with ASCCA

Why Ignoring Your Customer Journey is Costing You Money

On the surface, you might think that you’re giving prospects all the attention they need to make a purchase, enquire about your products and services, and contact you in relation to a project or purchase of a product. But a lot of things go into a customer journey, and if you ignore or neglect any… Continue reading Why Ignoring Your Customer Journey is Costing You Money

Porsche Invests in Rimac

Porsche has invested in Rimac, the Croation automotive technology group, by participating in a Series D funding round, the German automaker announced. The total volume of the round is $536 million, with Porsche investing an eight-figure sum, the company said. “We’re delighted that Rimac has gained prominent new investors, and we are optimistic about the… Continue reading Porsche Invests in Rimac

New MSHFA Exhibit Chronicles the History of Racing Flags

Included in the new exhibit is a set of flags believed to have been used at the first Daytona 500 in 1959…

SRO America to Sanction Toyota GR Cup

SRO America will sanction Toyota’s new single make racing series, the GR Cup, the organization revealed. Announced earlier this spring, the GR Cup will host 14 events at seven circuits across the United States and feature a modified GR86, the automaker said. The stock GR86 will be modified for GR Cup competition at TRD’s new… Continue reading SRO America to Sanction Toyota GR Cup

New Study Reveals Cars Americans Crash Most

The Chevrolet Tahoe is the car which is most likely to be involved in a dangerous crash, a new study revealed. The study, conducted by Dolman Law, compared the number of models involved in fatal crashes throughout the United States in 2020 with how many of each model was sold from 2005 to 2020 to… Continue reading New Study Reveals Cars Americans Crash Most

Toyota Unveils Outdoor-Focused RAV4 Woodland Edition

Standard features include a TRD-tuned suspension, roof rack cross bars, bronze wheels, a 120V inverter and more…

Meyer Distributing Opens South Carolina Cross-Dock

Meyer Distributing has opened a new location in Columbia, South Carolina, the parts distributor announced. The cross-dock will have a direct, next-day feed from Meyer’s Jasper, Indiana facility, the company said. “The South Carolina coast will see nice improvements in delivery service times and consistency,” said Cody Ziegler, director of sales for Meyer. “We’ve always… Continue reading Meyer Distributing Opens South Carolina Cross-Dock

AAM Group’s Aftermarket Websites Partners with Interactive Garage

The AAM Group’s Aftermarket Websites has partnered with Interactive Garage to provide View on Vehicle integration for its website-building service for local resellers, the organization announced. Available exclusively to customers subscribed at the PRO level, View on Vehicle was created in partnership with Interactive Garage and lets shoppers see what aftermarket accessories will look like… Continue reading AAM Group’s Aftermarket Websites Partners with Interactive Garage

PRI Expands Racing Advocacy Efforts

The organization has updated the ‘Save Our Racecars’ initiative’s website, introduced a new voter registration program and will highlight pro-racing candidates in upcoming elections…

VP Racing Fuels Names Karen Madden COO

VP Racing Fuels has promoted Karen Madden to the role of chief operating officer, the company announced. Most recently serving as Vice President of Branded Retail, Madden will assume responsibility for the operations of VP’s three manufacturing, warehousing and shipping facilities in Texas and Tennessee in her new position, the company said. “Karen did a… Continue reading VP Racing Fuels Names Karen Madden COO

GEARWRENCH Extends Support of Veteran Formula Drift Driver

GEARWRENCH has extended its support of veteran Formula Drift driver ‘Rad’ Dan Burkett for the 2022 season, the company announced. For the fourth year, GEARWRENCH will sponsor RAD Industries financially and as the team’s official hand tool provider. After three Formula Drift events, Burkett ranks 11th out of 37 drivers with 154 points. His top-8… Continue reading GEARWRENCH Extends Support of Veteran Formula Drift Driver

Dodge Adds Durango R/T HEMI Orange Trim for 2022

First introduced last year for the Dodge Challenger and Dodge Charger, the HEMI Orange appearance package will now be available for the 2022 Dodge Durango R/T HEMI Orange, the automaker announced. “HEMI Orange is a hot option for the Dodge Challenger and Charger, and now we’re expanding its reach by offering the Dodge Durango R/T… Continue reading Dodge Adds Durango R/T HEMI Orange Trim for 2022

Truck Hero CEO to Retire

Truck Hero President and Chief Executive Officer Bill Reminder has announced his plans to retire, the company announced. According to a press release from Truck Hero, the company’s Board of Directors has started the search for its next CEO, and has retained Heidrick & Struggles, a global executive search firm, to assist in the process.… Continue reading Truck Hero CEO to Retire