Why Ignoring Your Customer Journey is Costing You Money

On the surface, you might think that you’re giving prospects all the attention they need to make a purchase, enquire about your products and services, and contact you in relation to a project or purchase of a product.

But a lot of things go into a customer journey, and if you ignore or neglect any step of it, your prospects can fall off the tracks and end up not doing business with you. Not paying enough attention to your user journey can even cause you to inadvertently neglect current clients, which will cost you money.

In a recent blog post from Motorhead Digital, the digital marketing firm examines how to properly pay attention to your customers and avoid any lost business.

Click here to read the full article from Motorhead Digital.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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