The LIQUI MOLY Molygen series comprises several motor oils with a special wear protection technology suited for performance cars…
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
Buick to Fully Electrify Lineup by 2030
The brand will also update its badge and introduce its first electric vehicle for the North American market by 2024…
SEMA-Sponsored Electric Conversion Bill Passes in California Assembly
A SEMA-backed bill offering incentives to convert gas-powered cars into electric vehicles passed unanimously in the California State Assembly, the trade organization announced. The legislation would provide eligible motorists who convert their vehicle with a $2,000 rebate. The bill currently awaits a vote in the California State Senate. Click here for more information, including how… Continue reading SEMA-Sponsored Electric Conversion Bill Passes in California Assembly
VP Racing Fuels Promotes Hendel to Senior VP of Global Sales
VP Racing Fuels has promoted Bruce Hendel to the position of senior vice president, global sales, the company announced. “Bruce is recognized internationally as one of our experts in race fuels and performance technology,” said Alan Cerwick, president & CEO of VP Racing Fuels. “His deep experience, years of successful leadership, and earned respect across industries… Continue reading VP Racing Fuels Promotes Hendel to Senior VP of Global Sales
Cobra Experience Museum to Celebrate Shelby Anniversary with Cobra Gathering
The Cobra Experience will celebrate Shelby American’s 60th anniversary with the year’s largest display of Shelby Cobras in the U.S., as well as other classic Ford vehicles, on Saturday, June 4 for its 8th Annual Cobra Day in Martinez, California, the museum announced. Free to all spectators, the event will also include the announcement of… Continue reading Cobra Experience Museum to Celebrate Shelby Anniversary with Cobra Gathering
ACAT Global Partners with ASCCA
The Automotive Service Councils of California (ASCCA) has formed a new corporate partnership with ACAT Global Inc., the company announced. “Our American-made metallic substrate catalytic converters meet both federal and California emission requirements yet cost much less than those currently on the market,” said Joe Moch, CEO of ACAT Global. “A local shop can easily… Continue reading ACAT Global Partners with ASCCA
Why Ignoring Your Customer Journey is Costing You Money
On the surface, you might think that you’re giving prospects all the attention they need to make a purchase, enquire about your products and services, and contact you in relation to a project or purchase of a product. But a lot of things go into a customer journey, and if you ignore or neglect any… Continue reading Why Ignoring Your Customer Journey is Costing You Money
Porsche Invests in Rimac
Porsche has invested in Rimac, the Croation automotive technology group, by participating in a Series D funding round, the German automaker announced. The total volume of the round is $536 million, with Porsche investing an eight-figure sum, the company said. “We’re delighted that Rimac has gained prominent new investors, and we are optimistic about the… Continue reading Porsche Invests in Rimac
New MSHFA Exhibit Chronicles the History of Racing Flags
Included in the new exhibit is a set of flags believed to have been used at the first Daytona 500 in 1959…
SRO America to Sanction Toyota GR Cup
SRO America will sanction Toyota’s new single make racing series, the GR Cup, the organization revealed. Announced earlier this spring, the GR Cup will host 14 events at seven circuits across the United States and feature a modified GR86, the automaker said. The stock GR86 will be modified for GR Cup competition at TRD’s new… Continue reading SRO America to Sanction Toyota GR Cup
New Study Reveals Cars Americans Crash Most
The Chevrolet Tahoe is the car which is most likely to be involved in a dangerous crash, a new study revealed. The study, conducted by Dolman Law, compared the number of models involved in fatal crashes throughout the United States in 2020 with how many of each model was sold from 2005 to 2020 to… Continue reading New Study Reveals Cars Americans Crash Most
Toyota Unveils Outdoor-Focused RAV4 Woodland Edition
Standard features include a TRD-tuned suspension, roof rack cross bars, bronze wheels, a 120V inverter and more…
Meyer Distributing Opens South Carolina Cross-Dock
Meyer Distributing has opened a new location in Columbia, South Carolina, the parts distributor announced. The cross-dock will have a direct, next-day feed from Meyer’s Jasper, Indiana facility, the company said. “The South Carolina coast will see nice improvements in delivery service times and consistency,” said Cody Ziegler, director of sales for Meyer. “We’ve always… Continue reading Meyer Distributing Opens South Carolina Cross-Dock
AAM Group’s Aftermarket Websites Partners with Interactive Garage
The AAM Group’s Aftermarket Websites has partnered with Interactive Garage to provide View on Vehicle integration for its website-building service for local resellers, the organization announced. Available exclusively to customers subscribed at the PRO level, View on Vehicle was created in partnership with Interactive Garage and lets shoppers see what aftermarket accessories will look like… Continue reading AAM Group’s Aftermarket Websites Partners with Interactive Garage
PRI Expands Racing Advocacy Efforts
The organization has updated the ‘Save Our Racecars’ initiative’s website, introduced a new voter registration program and will highlight pro-racing candidates in upcoming elections…