Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has named Ben Haws as the company’s new digital marketing manager and Chris Lane as Hot Shot’s Secret’s new field marketing representative, the company announced. Haws recently joined Lubrication Specialties to develop and oversee both paid and unpaid digital marketing campaigns to ensure strong SEO, awareness, engagement,… Continue reading Lubrication Specialties Adds to Marketing Department
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
Automotive Art Exhibit Opens at Petersen Museum
The new exhibition is a collection of full-scale vehicle sculptures and posters created by artist Daniel Arsham…
PowerStop Wins Turn 14 Distribution Supplier of the Year Award
Performance parts distributor Turn 14 Distribution has awarded PowerStop with its Supplier of the Year Award for 2022, the company announced. The Supplier of the Year Award is presented annually to Turn 14 Distribution’s leading supplier to recognize its merit in the industry and its role in the supply chain, the company said, and takes… Continue reading PowerStop Wins Turn 14 Distribution Supplier of the Year Award
MAHLE Aftermarket Renews Partnership with RTR Motorsports
MAHLE Aftermarket has renewed its sponsorship with RTR Motorsports for the 2023 season, marking six years of collaboration, including serving as a sponsor on the organization’s numerous racecar entries in the Formula Drift and Ultra4 racing series, the company announced. As part of the partnership, RTR Motorsports team will also remain a member of the… Continue reading MAHLE Aftermarket Renews Partnership with RTR Motorsports
Pit+Paddock-Backed Yoshihara Secures TC America Entry
Pit+Paddock-backed driver Daijiro “Dai” Yoshihara has secured an entry into TC America with the Florida-based Victor Gonzalez Racing Team (VGRT), the publication announced. The TC America powered by Skip Barber championship is comprised of three competition classes—TCX, TC, and TCA—and uses factory-built or supported turn-key race cars, with TCX supporting the BMW M2 CS Racing… Continue reading Pit+Paddock-Backed Yoshihara Secures TC America Entry
Hyundai Now Accepting Applications for Women in STEM Scholarships
To celebrate International Women’s Day, Hyundai Motor America is now accepting applications for its third-annual Hyundai Women in STEM Scholarship, the automaker announced. Since launching the scholarship in 2020, Hyundai has provided $150,000 USD to the next generation of women leaders, helping to close the gender gap in STEM fields such as engineering, mobility and… Continue reading Hyundai Now Accepting Applications for Women in STEM Scholarships
Autotrader Announces Best New Cars of 2023
The list includes everything from performance models, like the Chevrolet Corvette Z06 and Toyota GR Corolla, to hybrid and electric vehicles, like the Genesis GV60 and Toyota Prius…
Is Your Website ADA Compliant?
If your business has a website, you can be sued for not being ADA accessible. Motorhead Digital offered guidance in 2019 on making your online presence compliant with the Americans with Disabilities Act to protect your business from a potential lawsuit. Four years later, businesses are still under fire for non-compliant websites. The 1990 legislation… Continue reading Is Your Website ADA Compliant?
Jamie Meyer Appointed Chief Product & Innovations Officer at PerTronix
PerTronix Performance Brands has appointed Jamie Meyer as its new chief product and innovations officer, the company announced. In his new role, Meyer will oversee product development, engineering and innovation for all brands within the PerTronix Performance family, including PerTronix Ignition, JBA Performance Exhaust, The Original Doug’s Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive Inc., Waterman… Continue reading Jamie Meyer Appointed Chief Product & Innovations Officer at PerTronix
RealTruck VP Riser Named to ORBA Board of Directors
RealTruck Vice President of Marketing, Lee Riser, has been appointed to the Off-Road Business Association (ORBA) board of directors, where she will serve as the organization’s only female member, the company announced in celebration of International Women’s Day. “I’m thrilled to join the ORBA board of directors,” said Riser. “ORBA is at the forefront of… Continue reading RealTruck VP Riser Named to ORBA Board of Directors
Online Marketplace Plans Lifted Truck Show
Online vehicle marketplace Onlyliftedtrucks.net and parent company Conversions For Sale will be hosting a car show exclusively for lifted trucks, the company announced. Scheduled for Sept. 9 and 10 at Atlanta Motor Speedway, show organizers are now accepting vehicle applications for the event, which will include a payout for top finishers, onlyliftedtrucks.net representatives said. “We… Continue reading Online Marketplace Plans Lifted Truck Show
MAE Delivers eMobility Dyno to University of Windsor
Mustang Advanced Engineering (MAE) recently installed an eMobility dynomometer at the University of Windsor in Ontario, Canada, the company announced. The MAE-AWD-500-AC/EC-LEGACY-BG chassis dynamometer was a custom-built piece of testing equipment to meet the school’s requirements for research into electric vehicles, including BEV, PHEV, and FCEV, the company said. Some of the features and benefits… Continue reading MAE Delivers eMobility Dyno to University of Windsor
1935 Voisin Type C25 Aérodyne Wins Amelia Concours Best of Show
A part of the Mullin Automotive Museum’s collection, the pre-war French vehicle is one of only four known to exist today…
Meyer Distributing Appoints New Truck Accessories Category Manager
Meyer Distributing has promoted Jeremy Schnaus to category sales manager for Traditional Truck Accessories, the parts distributor announced. “It is invigorating to promote from within and exemplifies our staff’s motivation and dedication,” said Cody Ziegler, VP of sales for Meyer. “Jeremy’s enthusiasm, guidance and critical thinking is refreshing. Demand through our traditional truck category remains… Continue reading Meyer Distributing Appoints New Truck Accessories Category Manager
Congressional Automotive Performance & Motorsports Caucus Names New Co-Chair
SEMA has recognized Sen. Markwayne Mullin (R-OK) for being named the co-chair of the Congressional Automotive Performance and Motorsports Caucus, the organization announced. Mullin is a longtime advocate for the specialty automotive aftermarket, SEMA officials said, as well as a former competitive rock crawler and automotive enthusiast with a vehicle collection that includes a 1967… Continue reading Congressional Automotive Performance & Motorsports Caucus Names New Co-Chair