Meyer Distributing has added Baja Kits suspension systems and accessories to its line card, the distributor announced. Baja Kits originally evolved from decades of first-hand off-road racing experience, the company said, with owners Jordan and Jonathan Brenthel using the knowledge they gained competing against the world’s best racers to develop its products. “We’re excited to… Continue reading Meyer Distributing Adds Baja Kits to Line Card
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
BOOSTane-Powered Drivers Sweep KOH Class Podium
BOOSTane is celebrating its role in a podium sweep at the 2023 King of the Hammers, the company announced. According to the company, the top finishers in the 4900 UTV Pro Stock Turbo class—winner Kyle Chaney, runner-up Hunter Miller, and third-place finisher Cody Miller—all used BOOSTane’s newly-released UTV 96 and 109UL race fuels and fuel… Continue reading BOOSTane-Powered Drivers Sweep KOH Class Podium
Restoration Shop Wins Website Redesign Award
Danville, Virginia-based KTL Restorations, a restoration and custom car shop, recently received the 2023 Gold AVA Website Redesign Award for its website, consulting firm Autoshop Solutions announced. “Autoshop Solutions has taken our website to a new level,” said Crystal Lawrance, owner of KTL Restorations. “We work so closely as a team and it was truly… Continue reading Restoration Shop Wins Website Redesign Award
How to Make the Most of Industry Events
Industry events are a great place to build awareness for your business, attract new clients and drive business growth…
Keystone Recaps Annual BIG Show
Keystone Automotive Operations recapped its annual customer event, the Keystone BIG Show, which it hosted at the Gaylord Rockies Resort and Convention Center in Aurora, Colorado earlier this month. The industry-only experience included exhibiter displays, show vehicles, and product education along with show-only sales and promotions, the distributor said. “As an important component of our… Continue reading Keystone Recaps Annual BIG Show
Yukon Gear & Axle Plans Shop ‘Takeover’ Event with Dealers
Yukon Gear & Axle has created an event and marketing program to support installers and boost awareness in their markets, the company announced. Called the Yukon Total Takeover, the nationwide event is scheduled for March 18 and will allow shops to provide special pricing on gears and gear kit installations for the day, the company… Continue reading Yukon Gear & Axle Plans Shop ‘Takeover’ Event with Dealers
BOLT Lock Appoints New Product Business Manager
BOLT Lock has named Gregor Germana as its new product business manager, the company announced. Germana will be responsible for developing and executing BOLT Lock’s sales management strategy to expand the brand’s market share within the aftermarket industry, while meeting and exceeding customer requirements, the company said, and will work closely with several cross functional… Continue reading BOLT Lock Appoints New Product Business Manager
The D Lot Returns to Detroit Autorama
The annual custom vehicle showcase from Pfaff Designs also serves as a fundraiser for Make-A-Wish Michigan…
Akrapovič BMW M240i Exhaust System Now Available at Turn 14 Distribution
Akrapovič has released a new Slip-On Line Titanium Exhaust System and Sound Kit for the 2022-plus BMW M240i (G42), which can now be found at Turn 14 Distribution, the exclusive U.S. and Canadian automotive distributor for Akrapovič, the companies announced. The Slip-On Line Exhaust System is constructed from lightweight high-grade titanium and finished with hand-crafted… Continue reading Akrapovič BMW M240i Exhaust System Now Available at Turn 14 Distribution
Quadratec Promotes Konkle to Category Manager
Quadratec has promoted Fred Konkle to category manager, effective immediately, the company announced. One of the company’s longest-tenured employees, Konkle brings three decades of proven aftermarket automotive experience in sales, purchasing, pricing and vendor relations to his new role, Quadratec said. “Fred has been a dedicated employee of Quadratec for over 30 years and I’m… Continue reading Quadratec Promotes Konkle to Category Manager
McLeod Racing Extends Partnership with Ricky Silva
McLeod Racing has extended its partnership with import drag racer Ricky Silva and CLM Motorsports, the company announced. Silva is set to make his season debut at the Xtreme Front Wheel Drive Challenge at Bradenton Motorsports Park during the Drag Illustrated World Series of Pro Mod Race March 3-5. Returning with his 1997 Honda Civic,… Continue reading McLeod Racing Extends Partnership with Ricky Silva
VP Racing Grows Licensing Program
VP Racing has expanded its lineup of licensing partners, the company announced. “VP Racing’s licensing program is run with one objective in mind, to expand the brand reach and play a significant role in building the brand in the U.S. and globally,” said Bob Merz, director of brand management and licensing at VP. “Our licensees… Continue reading VP Racing Grows Licensing Program
Ford Pro Adds Digital Rearview Mirror as Factory Option
Ford Pro is adding a digital rearview mirror as a factory option, the automaker announced. The new digital rearview mirror will be available on 2023 Ford Transit and E-Transit vans. The Digital Rearview Mirror features a high-definition monitor that displays a panoramic view of the area behind the van, allowing drivers to spot cyclists, pedestrians… Continue reading Ford Pro Adds Digital Rearview Mirror as Factory Option
Lucas Oil Expands Technical Partnership with RCR, ECR Engines
Lucas Oil Products, a long-time partner of both Richard Childress Racing and ECR Engines, will expand its partnership with Richard Childress Racing in 2023, the three companies announced. In addition to continued technical and development support, the official motor oil of ECR engines will sponsor the No. 8 Lucas Oil Chevrolet driven by Kyle Busch… Continue reading Lucas Oil Expands Technical Partnership with RCR, ECR Engines
Matt Patrick Named DeatschWerks Technical Director
DeatschWerks has appointed Matt Patrick as its new technical director, the company announced. Patrick joined the team on Jan. 16 in the newly created role of technical director. In this role, he will be leading the DeatschWerks’ product development, product management, engineering, and technical support functions. “I am very excited to welcome Matt Patrick to… Continue reading Matt Patrick Named DeatschWerks Technical Director