The D Lot Returns to Detroit Autorama

The D Lot, presented by AMSOIL, is back again as part of the 70th Detroit Autorama Hot Rod Show, event organizers announced.

For nearly 10 years, the D Lot has showcased custom vehicles designed by Pfaff Designs, and has hosted a raffle and silent auction to benefit Make-A-Wish Michigan. To date, the D Lot has raised more than $100,000 for charitable causes and will more than $45,000 in prizes for this year’s raffle and silent auction, event officials said.

The D Lot was inspired by Murray Pfaff of Pfaff Designs. It is an outward extension of his passion for designing cars, and the D Lot creates an opportunity for the automotive industry to give back to the community, Pfaff said. This year’s The D Lot display features vehicles that were designed by Pfaff Designs including:

  • Tom Bailey’s 2022 Dodge Redeye Durango “World’s Sickest”
  • Szott Auto’s “White Banded Charger”
  • Murray Pfaff’s 2021 Ford Explorer “ST5”
  • Innovation Performance Technologies Fox Body Mustang “Shocker”
  • Black Lake Research’s XT1 Silverado / Luxury Pre-Runner

Tickets are $5 each for the “Pick-A-Prize” product raffle, which includes items like an electric bicycle, 52-inch toolbox, smart tv, performance parts, tools, audio components, and more. Those who can’t attend the event can participate in an online silent auction running through March 12.

The D Lot will take places as part of the 70th Detroit Autorama on Feb. 24-26 at Huntington Place in Detroit.

Since its inaugural year, The D Lot has given away more than $250,000 in prizes and has raised more than $100,000 for various Michigan-based charities, including Forgotten Harvest and Make-A-Wish Michigan, organizers said.

The 2023 sponsors of The D Lot are AMSOIL (presenting sponsor), Pilot Transport, Forgeline, Vintique Motors, Gearhead Homes, Ididit, Painless Performance, Peak Performance, Syracuse Nationals, Pfaff Designs, Axiom Graphics, Bilstein, Diamondback Classics, Extang, Henry Electric Bikes, Innovation Performance Technologies, Kicker, Lingenfelter Performance Engineering, Livernois Motorsports, MotorCity Autospa, Pheonix Transmissions and Wirecare.

Click here for more information or to participate in the silent auction.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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