Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

BorgWarner Engineering Director Receives Women MAKE Award

Carol Cai, an engineering director at BorgWarner, was honored as a 2023 Women MAKE Award recipient for her contributions to the manufacturing industry, the company announced. The Women MAKE Awards, formerly known as the STEP Ahead Awards, recognize women in science, technology, engineering and production careers who exemplify leadership within their companies. Cai joins the… Continue reading BorgWarner Engineering Director Receives Women MAKE Award

New Study Examines Cost of EV Road Trips

A new study by Upgraded Points sets gas cars against electric vehicles to see which vehicle is more economical on five American road trips, the travel company announced. Examining the time and fuel costs along iconic trails like Route 66 and California 1, the study offered a variety of insights while investigating the question: is… Continue reading New Study Examines Cost of EV Road Trips

Quadratec to Celebrate Jeeps & Java Anniversary

Quadratec is celebrating the 10th Anniversary of its Jeeps and Java events with a Jeep meet at its Pennsylvania headquarters, the parts retailer announced. The event will recognize the 10th anniversary of the first Jeeps and Java event and be open to all Jeep enthusiasts. Scheduled for April 30, the meetup will feature coffee, donuts… Continue reading Quadratec to Celebrate Jeeps & Java Anniversary

Deadline Approaching for 2023 PRI Show Education Series Applications

PRI is seeking proposals for its 2023 PRI Show education series before the application deadline on April 30, the organization announced. Possible topics of interest include sponsorships, hiring and employee management, branding, content creation, youth engagement, small business operations, advertising/promotions, traditional and digital marketing, sales strategies, technical content and EV performance. Click here for more… Continue reading Deadline Approaching for 2023 PRI Show Education Series Applications

Visteon Appoints New VP of Investor Relations

Visteon Corporation has appointed Ryan Wentling as vice president of Investor Relations and Treasurer, effective immediately, the company announced. He succeeds Kris Doyle, who will transition to vice president of Operations Finance and FP&A. Wentling is responsible for managing investor relations, treasury, strategic planning and corporate development. Prior to Visteon, Wentling served in various roles… Continue reading Visteon Appoints New VP of Investor Relations

Gold Eagle to Host Cars & Coffee

STA-BIL and 303, two automotive aftermarket brands manufactured by Gold Eagle Company, are planning to host the company’s second annual Cars & Coffee next month, the company announced. The free public event will showcase a collection of luxury, classic, and sports cars combined with coffee and light refreshments, the company said, and is scheduled for… Continue reading Gold Eagle to Host Cars & Coffee

DEI Sponsors Triple Crown of Rodding

Design Engineering Inc. (DEI) will be the official heat-and-sound control sponsor of the Triple Crown of Rodding, a new event for hot rods and trucks, the company announced. The Triple Crown of Rodding, scheduled for Sept. 8-9 at Nashville Superspeedway in Lebanon, Tennessee, will showcase hot rods, customs, classics and muscle cars through 1972 and… Continue reading DEI Sponsors Triple Crown of Rodding

MAHLE Motorsport Releases Webinar on Piston Rings

MAHLE Motorsport has released a new performance ring webinar for EPARTRADE, the company announced. The webinar aims to answer key questions engine builders have about performance rings including: What are the advantages of using a modern ring set? Does weight play a factor, how have materials contributed to the modern ring design? How does the… Continue reading MAHLE Motorsport Releases Webinar on Piston Rings

Brumos Book Auction Proceeds to Benefit Piston Foundation

The Piston Foundation will receive 100% of the proceeds of a Bring a Trailer charity auction of the “Ultimate Artists Edition” of Sean Cridland’s book, “Brumos: An American Racing Icon,” the organization announced. Bidding on the book, a four-volume set wrapped in original artwork by motorsports artist Thiago Romero, is now live and will end… Continue reading Brumos Book Auction Proceeds to Benefit Piston Foundation

LSI Adds to Hot Shot’s Secret Marketing Team

Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has added Bud Prenatt to its marketing team, the company announced. Prenatt, who has previous experience in product marketing in the heavy-duty transportation industry, joined LSI in Feb. 2023. Formerly the product marketing manager for an Ohio based company focused on the class 3-6 truck and off-highway… Continue reading LSI Adds to Hot Shot’s Secret Marketing Team

Himalaya 4×4 Pairs Builds With Land Rover-Inspired eBike

Vintage Land Rover restorer Himalaya 4×4 has partnered with Vintage Electric to introduce a limited-edition line of throttle e-bikes inspired by Land Rover’s Series trucks. Based on Himalaya’s custom Land Rover restorations, the new Himalaya 4×4 Special Edition Vintage Electric bikes are now available to order as accessories for each commission. The bikes have dual… Continue reading Himalaya 4×4 Pairs Builds With Land Rover-Inspired eBike

Colorado’s Bandimere Speedway to Close

Colorado’ Bandimere Speedway, the annual host of the NHRA Mile-High Nationals, will close after hosting the NHRA national event later this year, the track and sanctioning body announced. According to the NHRA, the Bandimere family, owners of the Denver-area track, is in the process of finding another location to build a new facility. First opened… Continue reading Colorado’s Bandimere Speedway to Close

AAM Group to Celebrate 35th Anniversary at Membership Meeting

The AAM Group will be celebrating its 35th Anniversary at its annual membership meeting in May, the organization announced. Founded in 1988, the AAM Group today stands as the largest program distribution group in the SEMA marketplace, the organization said. During the meeting, the group will recognize and honor several prominent figures in AAM’s history,… Continue reading AAM Group to Celebrate 35th Anniversary at Membership Meeting

CRC Industries Extends NASCAR Truck Series Race Sponsorship

CRC Industries has extended its entitlement sponsorship of the Brakleen 150 NASCAR Craftsman Truck Series (NCTS) race at Pocono Raceway with a multi-year renewal, the company announced. With headquarters in Horsham, Pennsylvania CRC Industries began its partnership with Pocono Raceway in 2021 as the NCTS race entitlement sponsor and titled the race after its Brakleen… Continue reading CRC Industries Extends NASCAR Truck Series Race Sponsorship