Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Yokohama Tire Celebrates NORRA Mexican 1000 UTV Class Win

Yokohama Tire is celebrating after Team Yokohama driver Kristin Matlock secured victory in the UTV class at the Yokohama NORRA Mexican 1000, the tire manufacturer announced. Kristin Matlock beat her husband Wayne Matlock by 1.46 seconds to win the UTV class and finish third overall. She also became the first woman ever to win the… Continue reading Yokohama Tire Celebrates NORRA Mexican 1000 UTV Class Win

MB Quart Signs Distribution Partner for Australia, New Zealand

Maxxsonics and MB Quart have named Connected Audio Visual (CAV) as the exclusive distributor of MB Quart products for Australia and New Zealand, the companies announced. The partnership includes the entire MB Quart product line of powersports, marine and mobile offerings. “This is an incredible opportunity for Maxxsonics and MB Quart to branch out to… Continue reading MB Quart Signs Distribution Partner for Australia, New Zealand

Turn 14 Distribution Adds Michelin to Line Card

Performance parts distributor Turn 14 Distribution has expanded its tire selection by adding Michelin to its line card, the company announced. “Michelin is a household name with huge potential, and the addition of Michelin’s extensive lineup of tires roots Turn 14 Distribution deeper in the replacement passenger car tire world. Michelin’s Pilot Sport product line… Continue reading Turn 14 Distribution Adds Michelin to Line Card

SEMA Hall of Fame Announces 2023 Inductees

Steve Ames of Ames Performance Engineering, John Iannotte of Kunzman & Associates, and Mitch Williams, who recently left StopTech Performance Brake Systems to join Rigid Industries, will join the SEMA Hall of Fame in 2023, the organization announced. Created in 1969, the SEMA Hall of Fame honors trailblazers who have significantly enhanced and contributed to… Continue reading SEMA Hall of Fame Announces 2023 Inductees

Austin Hatcher Foundation Partners with Craton Promotions

The Austin Hatcher Foundation for Pediatric Cancer has been chosen as the Official Charity of Craton Promotions, an official promotional production center for many major brands associated with motorsports, the organization announced. Craton features a wide selection of gear from the International Motor Sports Association (IMSA) along with many other prominent racing brands such as… Continue reading Austin Hatcher Foundation Partners with Craton Promotions

iKamper Hosting Community Camping Event

iKamper is now offering early bird ticket access ahead of CAMPOUT, a community camping event open to all outdoor recreation enthusiasts, the company announced. The roof top tent and outdoor equipment manufacturer will host the three-day event (Oct. 13-15) at Songdog Ranch in Cuyama, California, to celebrate the outdoor lifestyle, the company said. iKamper has… Continue reading iKamper Hosting Community Camping Event

What’s More Important: Marketing or Branding?

Most shop managers believe they should be pumping money into a marketing program. The more marketing you have, the better off your auto performance and restoration shop is, right? But what if that that isn’t entirely true? A new blog from Motorhead Digital examines the balance between marketing and branding, and how solid branding can… Continue reading What’s More Important: Marketing or Branding?

Meyer Distributing Adds Pet Travel Products to Line Card

Meyer Distributing has added Fido Pet Products to its line card, the distributor announced. Fido Pet Products offers a variety of pet products, including the FidoRido pet booster car seat, the company said. The seat has a two-point harness and is made of rigid polypropylene material. The company also offers the Paws Aboard dog life… Continue reading Meyer Distributing Adds Pet Travel Products to Line Card

Yokohama Tire to Present Customized EV Section at Electrify Expo

Yokohama Tire has been named presenting sponsor of the Electrify Showoff at this year’s Electrify Expo event series, the company announced. Electrify Showoff is a special new section devoted to customization trends, organizers said. “We’re thrilled to be the presenting sponsor of Electrify Showoff,” said Andrew Briggs, Yokohama Tire’s VP of marketing and product management.… Continue reading Yokohama Tire to Present Customized EV Section at Electrify Expo

VIP Distributing Company Partners with Local Veterans Organization

VIP Distributing Company, an automotive restyling, reconditioning, and auto parts distributor, has partnered with Missouri Veterans Endeavor (MOVE) to benefit St. Louis-area veterans in need, the company announced. A month-long donation drive will run throughout May. During that time, VIP will be accepting donations of physical goods on behalf of MOVE, the company said. Anyone… Continue reading VIP Distributing Company Partners with Local Veterans Organization

Alpine Launches Virtual Product Experience for Roblox

Alpine has launched “Alpine Park,” a virtual experience designed to reach younger audiences, on Roblox, a mass multiplayer platform with over 200 million active users each month, the company announced. “The Alpine Park on Roblox represents the future of the Alpine brand and a new way to experience Alpine products and services,” said Mike Anderson,… Continue reading Alpine Launches Virtual Product Experience for Roblox

Autoshop Solutions-Built Website Wins Design Award

An Autoshop Solutions-built website was recognized by the MUSE Creative and Design Awards and the International Awards Association (IAA), the company announced. Colorado-based SimplyEuro Automotive Repair won the Automotive Website Design Gold award in the competition for its website created by Autoshop Solutions. “We are very excited to take home the 2023 Gold Award for… Continue reading Autoshop Solutions-Built Website Wins Design Award

Tint World Opens First of 3 New Missouri Locations

Tint World Automotive Styling Centers recently opened its first of three planned locations in the state of Missouri, the company announced. Tint World St. Charles, owned by father and son team Andy and Drew Gladstein, offers drivers throughout the northwestern St. Louis area automotive style and performance services, the company said. “We’re excited to have… Continue reading Tint World Opens First of 3 New Missouri Locations