What’s More Important: Marketing or Branding?

Most shop managers believe they should be pumping money into a marketing program. The more marketing you have, the better off your auto performance and restoration shop is, right? But what if that that isn’t entirely true?

A new blog from Motorhead Digital examines the balance between marketing and branding, and how solid branding can help your shop’s marketing program.

Click here to read the full blog post.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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