The AAM Group is bringing back the Keys to Ride vehicle sweepstakes for 2023, the company announced, and is partnering with Truck Hero to give its resellers a chance to win a 2023 Toyota Tundra SR5. The Tundra will be equipped with the TRD Off-Road package, as well as custom graphics and products from the… Continue reading The AAM Group Launches 2023 Keys to Ride Vehicle Sweepstakes
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
Automotive Suppliers Searching for Place in Electric Car Market
A new story from Reuters examined how some automotive suppliers are finding a niche in an electrified automotive world. The story looks at how some suppliers are actively seeking out opportunities for EVs, including those with low-volume manufacturers. Click here to read the full story from Reuters.
BASF Releases 2022 Color Report
Achromatic colors dominated the automotive market around the globe in 2022, according to the annual BASF Color Report for Automotive OEM Coatings, but the automotive color rainbow is expanding to allow colors like yellow, orange, green, and violet to take market share. Despite the shift in colors, the achromatic colors – white, black, silver, and… Continue reading BASF Releases 2022 Color Report
Austin Hatcher Foundation Partners with BOOSTane
Late last year, the Austin Hatcher Foundation partnered with BOOSTane to provide an opportunity for two participants in its Industrial Arts therapy program to work on a Ford Bronco, the organization announced. At the end of 2022, BOOSTane Octane Engineering was driving its “Fandango” Ford Bronco through Chattanooga on the way to the 2022 SEMA… Continue reading Austin Hatcher Foundation Partners with BOOSTane
Hankook Named Exclusive Tire Supplier of Lamborghini Super Trofeo
Hankook Tire has been named an official technical partner and exclusive tire supplier of Lamborghini Super Trofeo, the tire manufacturer announced. The international one-make cup comprises three series, held on four continents, and will feature a new high-performance race tire developed by Hankook, the Ventus Race tire, which is specifically tailored to the Lamborghini Huracán… Continue reading Hankook Named Exclusive Tire Supplier of Lamborghini Super Trofeo
New Sports Car Development Series to Launch in 2023
The Masterclass of Racing (MCoR), a new sports car development series, will launch later this year, the series announced. The series will feature homologated factory cars including but not limited to: GT3, GT4, TCR, LMP3, TCA, and NP01. Events will include a 50-minute sprint race and 4-hour short format endurance racing. “It is the expectation… Continue reading New Sports Car Development Series to Launch in 2023
Pennzoil Introduces ‘Screen to Speed’ Sim Racing Tournament
Designed to provide racing opportunities for women, participants will compete for a cash prize and track time with the KellyMoss Porsche race team…
PerTronix Performance Brands Appoints New VP of Sales
PerTronix Performance Brands has appointed Jeff Stacy as its new vice president of sales, the company announced. In his new role, Stacy will oversee sales for all brands within the PerTronix Performance family, including PerTronix Ignition, JBA Performance Exhaust, Doug’s Original Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive Inc., Waterman Racing Components and Taylor Cable Products.… Continue reading PerTronix Performance Brands Appoints New VP of Sales
AFR Wins PRI Featured Product Award
Air Flow Research received a PRI Featured Product Award at the PRI Trade Show last month, the company announced. The company received the award for its New Gen III Hemi Black Hawk Cylinder Heads, AFR said. The Featured Product Awards program recognizes products entered into the Featured Products Showcase at the PRI Show. Product Category… Continue reading AFR Wins PRI Featured Product Award
MidwayPlus Adds Shop Lender Payment Solution on B2B Software Platform
MidwayPlus has launched a new on-portal trade credit feature for both resellers and manufacturers, the company announced. MidwayPlus manufacturing clients can now offer business-to-business customers a new way to pay for all products purchased on the MidwayPlus platform, the company said. The Shop Lender program allows qualified resellers to apply for payment terms within minutes… Continue reading MidwayPlus Adds Shop Lender Payment Solution on B2B Software Platform
Wilmar Names Ken Hartman CEO
Wilmar, supplier, distributor and category manager of tools and equipment for the automotive aftermarket, has named Ken Hartman as its new chief executive officer, the company and backing private equity firm Rainier announced. Prior to joining Wilmar, Hartman served as vice president & general manager of ESAB, a producer of welding and cutting equipment and… Continue reading Wilmar Names Ken Hartman CEO
Car Buyer Journey Study Shows Growing Dissatisfaction with Buying Process
According to the study from Cox Automotive, an increase in time spent searching, limited inventory and high prices have negatively impacted the car buying experience… New research released by Cox Automotive shows that satisfaction with the car buying process declined in 2022 for the second straight year, the company announced. The 2022 Car Buyer Journey… Continue reading Car Buyer Journey Study Shows Growing Dissatisfaction with Buying Process
WyoTech Seeking Instructors Following $16M Campus Expansion
Automotive, diesel and collision instructors will lead lectures and guide hands-on instruction at the Laramie, Wyoming campus…
SEMA Hall of Fame Now Accepting Nominations
The Specialty Equipment Market Association (SEMA) is accepting nominations for its Hall of Fame program through March 17, the organization announced. The award honors individuals in the automotive aftermarket who have enhanced the stature of the industry, the organization said. Inductees include visionaries, innovators, and leaders who have positively impacted what is now a $50.9… Continue reading SEMA Hall of Fame Now Accepting Nominations
Car and Driver Releases 2023 List of Best Trucks & SUVs
The list includes the Ford Bronco, Honda CR-V, Hyundai Ioniq 5, Rivian R1T and more…