HRE Wheels is bringing back a timeless wheel design—known as the 540—in celebration of the company’s 40th anniversary.
The 540 Series initially came to market in 1998 and quickly became one of HRE’s most popular designs. Today, the model returns in three different styles: the standard flange (540), the rolled flange (540C) and reverse drop center with rolled flange (540R). The reengineered 540 Series wheel is available in 17-22-inch and 24-inch diameters, with the larger diameters being load rated for SUVs. Center lock applications are also available.
“In the late ‘90s, I had just started as a young engineer at HRE and the 540 style was our iconic wheel,” said HRE President Alan Peltier. “It was synonymous with the HRE brand and continued to be our most influential style for several years; a testament to its elegant blend of performance and beauty. It is particularly exciting for me to bring it back, and for all of us to see how absolutely gorgeous it is on today’s cars.”
All HRE wheels, including the 540 Series, are engineered to minimize unsprung mass and rotational inertia for optimal acceleration, handling and braking performance. Each wheel is built-to-order and there are nearly infinite fitment, color and finish options available for the ultimate custom-tailored wheel buying experience.