duPont REGISTRY Group Launches New Website & Brand Campaign

duPont REGISTRY Group (DRG) has launched a redesigned website, introducing the DRG Flywheel, where content and community engage collectors in a single ecosystem, fueling commerce across the high-end automotive world, company officials announced in a press release. It also showcases DRG’s vertically integrated, omnichannel platform where collectors can buy, sell, auction, finance and insure their luxury vehicles.

DRG also unveiled “The Legacy Moves Further,” a campaign marking its 40-year evolution to a data- and technology-driven luxury automotive platform. The platform builds on a legacy of content and listings for iconic brands, such as Ferrari, Lamborghini and Porsche, which DRG continues to elevate across its ecosystem, the release noted.

“As a trusted name in luxury automotive, we have spent the past three years building a new platform that changes how our clients can buy and sell luxury vehicles,” said Antoine Tessier, chief executive officer of DRG. “The site connects the excitement of discovering an exceptional car with the products, services and expertise that make it yours. Our new campaign reinforces this by showcasing our connected ecosystem powered by AI and technology. We are creating a more seamless journey for luxury vehicles, from discovery to ownership and beyond.”

DRG said that its mission is to be the paramount platform for the luxury automotive lifestyle worldwide. At its events, collectors and enthusiasts can experience the full breadth of DRG’s offerings in person. The new campaign highlights these offerings and focuses on community-focused engagement, the company said.