According to a statement announcing the partnership, both companies will participate in an array of activation elements, including collaborative content, a dedicated page on BringaTrailer.com, co-promotion of the brands, educational elements, giveaways, charity auctions for exclusive experiences, and more.
“Bring a Trailer is all about connecting enthusiasts with the cars of their dreams regardless of era or category. This creates a natural synergy with our Pennzoil Long May We Drive initiative, which celebrates cars, the inspired lives they help us lead and is our pledge to help keep every engine protected,” said Andrea Bottini, marketing manager for Pennzoil. “Since 1913, Pennzoil has led the way in pioneering motor oils, and we’re thrilled to partner with Bring a Trailer to support their community for an unbeatable driving experience, so all drivers can ignite their passions.”
“Pennzoil was built on innovation, protection and quality, all attributes valued by our community of automotive enthusiasts,” said Randy Nonnenberg, co-founder and president of Bring a Trailer. “We look forward to working with them to introduce programs that will enhance the experience of fans of both brands in the coming months.”