A guide for identifying the ideal suspension setup for your customer’s needs…
Category: Features
The latest feature articles about the automotive aftermarket from THE SHOP.
Lexus Reveals LX-Based Concept Vehicle
The supercharged ‘J201 Concept’ is equipped with a full slate of performance upgrades and off-roading accessories…
Featured Product: MAHLE Motorsports Hemi 5.7L Dome PowerPak Plus Piston Kit
MAHLE Motorsport has now added to its growing line of power-adder ready pistons a new Chrysler 5.7L Hemi dome, in both stock stroke and 3.00” stroker applications for added strength, compression and durability…
Ford Unveils Overlanding Bronco Concept
The ‘OG Concept’ is equipped with performance upgrades, a rooftop tent and a camp kitchen in the cargo area…
GMC Introduces Revived Hummer EV
The all-electric Hummer will generate 1,000 horsepower and has a ‘CrabWalk’ feature, allowing the front and rear wheels to steer at the same angle at low speeds and move the vehicle diagonally…
From the Mag: Get Out of that Rut
3 Simple Changes to Get Traction in Your Online Marketing
Featured Product: A.R.E. CX Classic for the Jeep Gladiator
The A.R.E. CX Classic is the first aftermarket fiberglass truck cap available for the 2020 Jeep Gladiator and comes standard with a host of premium features…
Dee Zee’s Online Truck Event is On-Demand—Watch Now
Join Dee Zee for a walkthrough of its core product line on a full-size truck. They’ll cover the full gamut of product options, hold a live Q&A and give away some prizes to get the products in your hands…
Ariel North America Debuts Atom 4
The redesigned vehicle is powered by a 320-horsepower Honda engine and can go from zero to 100 mph in just 6.8 seconds…
Featured Product: The VDOG — Variable Angle Gear
Engineered to solve difficult steering linkage situations, the VDOG can be mounted virtually anywhere inside a vehicle. Ideal for Cab-Overs, T-Buckets, and specialty builds with big motors and tight firewall clearance.
Legacy Classic Trucks Restores 1936 Yellowstone Tour Bus
The White 706 tour bus was one of only 98 ever designed and will return to service at a Montana hotel later this year…
Left Brain vs. Right Brain: Synchrony Consumer Study Probes Brand Loyalty
Emotional factors like honesty, transparency and reliability can go a long way toward building customer loyalty…
Honda Unveils Redesigned Ridgeline
The updated pickup includes a redesigned hood, new infotainment system and an extra-wide bed…
Featured Product: Compustar PRO T13 Remote Starter & Alarm
The Compustar PRO T13 is the industry’s most powerful remote start and security system! This system features a brand new two-way LCD remote with up to 3 miles of range and proximity-unlocking capabilities…
Life After COVID in the Automotive Aftermarket
In a post-COVID world, connecting your shop with an online community of retail consumers has never been more important…