Based on the XL series model, the F-150 Rattler is equipped with four-wheel drive, skid plates, electronic rear-locking differential, an upgraded suspension and more…
Category: Features
The latest feature articles about the automotive aftermarket from THE SHOP.
American Expedition Vehicles Debuts Turnkey Jeep Builds
Revealed ahead of Moab Easter Jeep Safari, the JT370 Gladiator and JL370 Wrangler are both equipped with suspension upgrades, steel front bumpers, off-road lighting and more…
ROUSH Performance Introduces 2022 ROUSH F-150
Features include a new coil-over suspension system, custom wheel design, exhaust upgrades and an aesthetics package…
New SEMA Report Examines CUV Opportunities for Aftermarket
The report provides analysis on the CUV landscape, opportunities for off-roading, electrification and more…
Featured Product: Bestop Premium Soft Tops for Ford Bronco
Bestop is proud to introduce several new products for the Ford Bronco platform…
From the Mag: Selling at a Sales Meeting
As a restyler, it’s important for you to sell your products and services to dealership professionals. If you’re enthusiastic and honest, and deliver what you promise, the process can be fun and rewarding. Selling to Dealerships Two things I appreciate about car salespeople is that they know a good thing when they see it and… Continue reading From the Mag: Selling at a Sales Meeting
E.C.D. Automotive Unveils ‘Project Overload’
E.C.D. Automotive Design (E.C.D.) has unveiled Project Overload, a 1972 Land Rover Series III refurbished to look like it did the day it rolled off the factory floor 50 years ago. Project Overload is E.C.D.’s first-ever Series III rebuild, the company said. Specializing in bespoke vintage Defenders, E.C.D. also offers Series IIA and Range Rover… Continue reading E.C.D. Automotive Unveils ‘Project Overload’
Featured Product: All-New Rhino-Rack Reconn-Deck Truck Bed System
Rhino-Rack introduces the all-new Reconn-Deck truck bed system. Engineered and tested to be the most versatile truck bed system on the market, the Reconn-Deck allows you to build your platform and adjust as needed for any adventure. With countless ways to customize, accessorize and extend your set-up, make storage a breeze and spend more time… Continue reading Featured Product: All-New Rhino-Rack Reconn-Deck Truck Bed System
NASCAR Next Gen to Race at 24 Hours of Le Mans
NASCAR and Hendrick Motorsports have formed a cooperative venture that will bring a modified Next Gen stock car to the 24 Hours of Le Mans for the race’s centennial celebration in 2023, the organizations announced. The project – which also includes collaborative efforts from IMSA, Chevrolet and Goodyear – will bring a specially prepared Camaro… Continue reading NASCAR Next Gen to Race at 24 Hours of Le Mans
From the Mag: Alex Xydias Turns 100
At 100 years old you’re bound to have more than a few chapters in your book of life and Alex Xydias (rhymes with hideous), founder of So-Cal Speed Shop, is no exception. His father was an early Hollywood silent movie producer, but due to illness he missed the shift to talkies and the family fell… Continue reading From the Mag: Alex Xydias Turns 100
New Ram ProMaster Unveiled During Work Truck Week
Ram Commercial revealed the new 2023 Ram ProMaster at the National Truck Equipment Association’s (NTEA) Work Truck Week trade show in Indianapolis, Indiana. “Ram ProMaster continues to evolve as we listen and respond to commercial customer input, and the 2023 model is a culmination of that effort,” said Mike Koval Jr., Ram brand CEO –… Continue reading New Ram ProMaster Unveiled During Work Truck Week
ROUSH Performance Unveils 2022 Ranger Package
ROUSH Performance has unveiled its 2022 ROUSH Ranger, which includes an upgraded off-road performance suspension, upgraded wheels, 32-inch all-terrain tires, off-road lighting and premium interior upgrades. The ROUSH Ranger is available in nine different exterior colors, including an all-new Hot Pepper Red Metallic option. The ROUSH Ranger features a dual-tip cat-back exhaust system that increases… Continue reading ROUSH Performance Unveils 2022 Ranger Package
Express Detailing with 5 Products in 15 Minutes
Everybody likes to drive a clean car, but few people have hours to spend completing an extensive detail. If you run a shop that provides bonus detailing service to customers, you need to make the cars look great, but turn them fast. Today, we will share our tips for completing an express detail with five… Continue reading Express Detailing with 5 Products in 15 Minutes
Key Performance Indicators Report — March 2022
Sponsored by Holley – A comprehensive source for industry insights, exclusive interviews, new and used vehicle data, economic analysis, consumer reporting, relevant global affairs and more…
KPI — March 2022: The Brief
More than 440.8 million COVID-19 cases and 5.9 million deaths have been confirmed across the globe. Vaccination efforts remain a top priority among health and government officials, with the ultimate goal of reaching herd immunity. Approximately 10.5 billion doses have been administered around the world, with 215 million Americans, or 65.3% of the total U.S.… Continue reading KPI — March 2022: The Brief