Category: Features

The latest feature articles about the automotive aftermarket from THE SHOP.

Ceramic Coating

Ceramic coatings help make a vehicle’s paint depth and color pop like a freshly waxed car. (Photo courtesy XPEL)

This article originally appeared in the July 2023 issue of THE SHOP magazine. Customers who view their accessorized vehicles as shining stars will want to keep them looking their best year after year. Enter ceramic coating, a long-term way to preserve and enhance paint finishes that can be offered as a professional service. Attractive to… Continue reading Ceramic Coating

Off-Road Bumper Sales: Part II

The latest aftermarket bumpers check all the boxes. (Photo courtesy ARB 4x4 Accessories)

Editor’s note: This article originally appeared in the July 2023 issue of THE SHOP magazine. It is the second in a two-part article highlighting trends and sales techniques related to aftermarket bumpers. Part I appeared in the May 2023 issue of THE SHOP. When selling aftermarket bumpers, the approach is simple—the products work better, look… Continue reading Off-Road Bumper Sales: Part II

MAHLE Motorsport Expands Event Schedule, SEGA Sponsorship

MAHLE Motorsport is expanding its event schedule and sponsorship support for the Southeast Gassers Association (SEGA) for 2023, the company announced. This year, MAHLE Motorsport will attend 11 events including three SEGA events in April, June and November, the NMCA/NMRA All Star Nationals, Ultimate Callout Challenge, Hot Rod Power Tour and Rocky Mountain Race Week… Continue reading MAHLE Motorsport Expands Event Schedule, SEGA Sponsorship

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20 Years of Drifting

The premier American drifting series, Formula DRIFT, turns 20 years old in 2023 and is stronger than ever.

This article originally appeared in the June 2023 issue of THE SHOP magazine. Twenty years. Two decades. Time rips by when you’re having fun, and there’s no doubt the sport of drifting is fun. Amazingly, the premier American drifting series, Formula DRIFT, turns 20 years old in 2023 and is stronger than ever, with growing… Continue reading 20 Years of Drifting

Wiring Harnesses: Plug, Then Play

This main harness has an authentic look with braided cloth wire covers that have color patterns to match those in electrical diagrams in the original factory shop manual.

This article originally appeared in the June 2023 issue of THE SHOP magazine. Automakers may be facing a chip shortage that’s hindering their production and hurting their sales. However, there’s no shortage of wiring harnesses for pre-computerized cars that may come into your shop for restoration work or a hot rod or custom build. In… Continue reading Wiring Harnesses: Plug, Then Play