E.C.D. Automotive Design Introduces Project Fortuna

E.C.D. Auto Design (ECD) recently introduced its latest build, Project Fortuna – an authentic 1972 Land Rover Series III powered by a 430-hp LS3 engine.

“One of the more rewarding things about ECD is the rare opportunity to work with clients several times to create these beautiful, one-of-one builds. This client originally worked with us on a custom NAS build three years ago, and we were delighted to bring his new Series III dreams to life,” said Tom Humble, CXO and co-founder of ECD.

Imported from Costa Rica, this custom Land Rover Series III combines a classic Tuscan Blue Range Rover finish with a contrasting cream roof and wheels. The vintage Land Rover, heading to a new Florida home, is upgraded to take on old-fashioned brick roads with a BFGoodrich trail tires and modern-day suspension. The build also features the original roof rack and ladder from 1972, fully refurbished in-house by ECD’s master craftsmen, and traditional swing-away tire carrier.

Project Fortuna features a manual “Eight Ball” shifter and extends the exterior blue into the interior, with custom Raptor lined flooring color-matched to Tuscan Blue, bench seats wrapped in tan leather in the front and four matching tan jump seats in the back. The build is equipped with a Sony Premium stereo and Kenwood compact subwoofer.

E.C.D. Automotive Design Introduces Project Fortuna | THE SHOP

Project Fortuna

  • Model — Custom 1972 Land Rover Series III
  • Engine — LS3
  • Transmission — 6-Speed Manual
  • Axles — Stock
  • Suspension — Stock
  • Brakes — Land Rover disc brakes
  • Exhaust — Borla sport single pipe with Flowmaster muffler


  • Paint Color — Tuscan Blue in Gloss and Cornish Cream in Gloss
  • Soft Top — Tuscan Blue for main roof panel and Cornish Cream for sunshield
  • Wheels — 16-inch OEM in Cornish Cream
  • Tires — BFGoodrich Rugged Trail 265/70/R16
  • Grille — OEM Series III
  • Bumper — New classic with custom chrome finish
  • Additional Features — Refurbished original roof rack and ladder, painted in Cornish Cream; door-mounted wheel carrier; ORM style mudflaps; Series style fenders


  • Seat Layout — 3+4
  • Front Seats — OEM style with middle cushion wrapped in Garrett Resilience Topaz R9510
  • Load Area Seats – 4 inward-facing jump seats wrapped in Garrett Resilience Topaz R9510
  • Leather Color — Garrett Resilience Topaz R9510 and Resilience Quartz R90550
  • Seat Design — OEM vertical lines
  • Dash – Classic Series III style with upper trim wrapped in Resilience Quartz R90550
  • Carpet — None
  • Steering Wheel —Evander Classic wooden steering wheel EXT900-20
  • Gauges — VT32SLF Vintage Series
  • Additional Features — Manual “Eight Ball” shifter; Raptor lined interior flooring – color-coded to match Tuscan Blue exterior; perforated Bry-Tech headliner in Cappuccino

Audio & Electronics

  • Infotainment — Sony stereo single DIN with integrated USB port
  • Sound System — Kenwood Compact subwoofer, mounted on passenger side seatbox
  • Additional Features — USB port, Bluetooth

E.C.D. Automotive Design Introduces Project Fortuna | THE SHOP

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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