Category: Features

The latest feature articles about the automotive aftermarket from THE SHOP.

Why Your Customers Want Safety Upgrades

According to Allstate Insurance, the second most frequent type of car accident is when a parked car is hit by a moving one. Driver awareness is a key factor in most accidents; however, many vehicles have inherent blind spots, especially larger vehicles like SUVs and minivans. This issue is magnified when navigating through tight parking… Continue reading Why Your Customers Want Safety Upgrades

Toyota Committed to Reviving the Supra

The GR Supra Racing Concept made its world debut at the Geneva Motor Show that runs through March 18, reviving the name and spirit of the most celebrated model in Toyota’s sportscar heritage. The concept demonstrates Toyota’s commitment to bringing the Supra back to the market, according to reports. It also shows the future potential… Continue reading Toyota Committed to Reviving the Supra

Escaping the Ring

Ready for another trip around the Nordschleife of the infamous Nürburgring? Ride along as Rhys Millen showcases the precision and acceleration of the BMW M4 CS, courtesy of a new film from Pennzoil.

Engraved Truck is a Show Stopper

The aisles at the Feb. 23-24 Keystone BIG Show in Grapevine, Texas flowed with ease as jobbers shuffled from booth to booth. The constant movement and hum of sales chatter buzzed like a homogenous spirit pushing business deals forward. Near the Extang booth, however, chirps of curiosity lifted above the monotone hum and the aisle… Continue reading Engraved Truck is a Show Stopper

Road Armor Pitches in on American Valor Truck

American Valor Foundation is raffling a 2017 Ford F-150 giveaway with all proceeds set to be donated to U.S. veterans and first responders. The nonprofit-which was founded by the family of Chris Kyle to honor the famed late sniper-had help from the aftermarket to beef up the truck built by RAD Rides. Raffles cost $50… Continue reading Road Armor Pitches in on American Valor Truck

How to Sell and Install the Next Generation of Powered Running Boards

ARIES, a leading company in the truck and off-road accessories market, recently released its latest product innovation, the ARIES ActionTrac powered running board. Consider this all-encompassing guide your leading resource for making this innovative product a fast mover and high seller at your shop. What is it? The new ARIES ActionTrac powered running board is… Continue reading How to Sell and Install the Next Generation of Powered Running Boards

ROXOR Made to Target Side-by-Side Market

Mahindra recently introduced ROXOR, a new, off-road vehicle for consumers in the North American market. Mahindra was licensed to build Willys vehicles for the Asia region more than 70 years ago. The ROXOR design demonstrates that Mahindra intends to stay true to its roots of industrial-grade construction and durability, according to the company. “Mahindra’s 70-year… Continue reading ROXOR Made to Target Side-by-Side Market