As part of the celebration, the brand is rolling out an updated logo and new product-focused advertising and social media campaigns…
Author: THE SHOP Staff
WD-40 to Unleash Off-Road Racing Champ in Vegas
Pro 4 Off-Road Racing champion Kyle LeDuc will be spending time in the WD-40 booth during the Oct. 30-Nov. 2 SEMA Show in Las Vegas…
CRP Automotive Hosting The Humble Mechanic at AAPEX
CRP Automotive will have Charles Sanville in its AAPEX booth (No. 3471) during the Oct. 30-Nov. 1 show…
ToyMakerz Star Appearing at SEMA Show
David Ankin will be making appearances and signing autographs at the Oct. 30-Nov. 2 SEMA Show in Las Vegas…
Blais Promoted to VP of Sales & Marketing by LTA Manufacturing
LTA Manufacturing has promoted Matt Blais to serve as the company’s vice president of sales and marketing. Blais will be responsible for the sales and marketing of the company’s four brands: ATC Truck Covers, Ranch Fiberglass, Jason Industries and LoadMaster. “Matt has been a key part of our success, and we are thrilled to promote him… Continue reading Blais Promoted to VP of Sales & Marketing by LTA Manufacturing
TechForce Foundation Names Director of National Partnership
TechForce Foundation has named Tina Smith as its director of national partnership. In her new role, Smith will be responsible for developing corporate partnerships throughout the transportation industry to help solve the industry’s shortage of professional technicians. TechForce recently launched an industry-wide initiative called FutureTech Success. According to the company, the goal of the campaign is… Continue reading TechForce Foundation Names Director of National Partnership
Officially Licensed Ford BOSS 429 Mustang Debuting in Vegas
Classic Recreations during the Oct. 30-Nov. 2 SEMA Show will debut the first vehicle built under its new license with Ford Motor Co…
South Florida Car Swap Meets Returns Oct 21 West Palm Beach
The 2018 South Florida Car Swap Meets & Classic Car Show at the South Florida Fairgrounds draws spectators from all across Florida to shop thousands of hard-to-find car parts and accessories…
Kooks Big SEMA Question: Mopar or Chevy?
Kooks Header and Exhaust is set to unveil two new hot rods at the SEMA Show this year…
LTAA Bringing the Party and Pinewood to SEMA Show
The Light-Truck Accessory Alliance will be busy during SEMA Show week in Las Vegas…
Vast Majority of Consumers Want Access to Their Vehicle Data
More than eight in 10 U.S. vehicle owners and lessees believe car owners should have full access to and control of their vehicle’s data…
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020
This year, mobile will surpass TV ad spending by more than $6 billion, according to eMarketer’s latest ad spending forecast…
Chevy to Showcase New Crate Engines in Vintage Concept Vehicles
Chevrolet Performance’s newest crate engines are set to go on display in a trio of vintage vehicles at the Oct. 30-Nov. 2 SEMA Show. The lineup includes: 1973 Chevelle Laguna with the all-new LT5 6.2-liter supercharged crate engine 1967 C/10 with the all-new ZZ6 EFI 5.7-liter V-8 crate engine 1978 Silverado with the L96 6-liter… Continue reading Chevy to Showcase New Crate Engines in Vintage Concept Vehicles
Raptor Series Publishes Jeffrey Earnhardt Q&A Ahead of Booth Visit
Truck and off-road brand Raptor Series will host Jeffrey Earnhardt in its SEMA booth (No. 32193) from 11 a.m. to noon and 2-3 p.m. on Tuesday, Oct. 30…
Racing Celebrities and New Projects to Greet Mickey Thompson Booth Visitors
Mickey Thompson has invited dealers, media, and customers to stop by the booth (No. 43035) in South Hall…