Author: THE SHOP Staff

John Force Racing Extends Team MAHLE Partnership

MAHLE Aftermarket has signed a multi-year extension of its partnership with John Force Racing, the company announced. By continuing its partnership with Team MAHLE, John Force Racing teams will receive Clevite Performance Engine Bearings and MAHLE Performance Piston Rings and will be involved in product testing for new product development. “Our mission is clear at… Continue reading John Force Racing Extends Team MAHLE Partnership

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Bill Miller Engineering Added as World Doorslammer Nationals Sponsor

Nevada-based aluminum piston and connecting rod manufacturer Bill Miller Engineering has been named as a sponsor for the upcoming World Doorslammer Nationals, title sponsor Drag Illustrated has announced. “Let’s face facts: people like doorslammers and they can relate to doorslammers. In the doorslammer category, and especially with Pro Mod because we’ve been involved with Pro… Continue reading Bill Miller Engineering Added as World Doorslammer Nationals Sponsor

Athena Racing Accepted into Nonprofit Accelerator Program

Athena Racing, a southern California STEM-education nonprofit focused on racing, is ramping up growth as an inaugural member of the M10 Society’s LIFT Accelerator program for nonprofit corporations. The program will give Athena Racing access to M10 Society’s mentor and expert pool, who will aid the nonprofit over the course of the next year. “When… Continue reading Athena Racing Accepted into Nonprofit Accelerator Program

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Lane Automotive Hosting Safety Summit

Lane Automotive is hosting its third annual Safety Summit on March 7 in Watervliet, Michigan, offering a full slate of safety trainings and seminars. Safety equipment manufacturers from across the country will be in attendance, hosting training sessions, demonstrations and seminars that cover everything from fire suppression systems to vehicle rollovers. Manufacturers will also be… Continue reading Lane Automotive Hosting Safety Summit

Goodyear Developing Regenerating Concept Tire

Goodyear is currently developing a self-regenerating concept tire, called the reCharge, that can adapt and change to meet individual mobility needs, the company has announced. “Goodyear wants the tire to be an even more powerful contributor to answering consumers’ specific mobility needs, said Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Europe, “It was with… Continue reading Goodyear Developing Regenerating Concept Tire

Meyer Distributing Adds Z Automotive to Line Card

Meyer Distributing has added Z Automotive and its Tazer brand to its list of partners, the distributor announced. The company specializes in Jeep Wrangler JK/JL, Dodge programmers, power chips and cameras. “They are a growing company in the Jeep world, communities, and forums,” said Jamin Hochgesang, 4×4, suspension, Jeep, and off-road manager at Meyer Distributing.… Continue reading Meyer Distributing Adds Z Automotive to Line Card

BMW Employees Quarantined in Munich

The coronavirus has continued to spread across the globe and with it continued its impact on the automotive industry. Joining an idled Hyundai plant in South Korea, BMW has told roughly 150 employees to stay home for two weeks after an employee in the company’s research and development center, located in Munich, Germany, tested positive… Continue reading BMW Employees Quarantined in Munich

The AAM Group Launches Social Media Tool for Aftermarket Resellers

The AAM Group has launched a new social media tool that will provide prewritten content and downloadable images for aftermarket resellers. The program, called ReadyPosts, is a free social media tool and aims to help aftermarket resellers engage customers and drive in-store sales. The tool features a library of prewritten content and curated images searchable… Continue reading The AAM Group Launches Social Media Tool for Aftermarket Resellers

NASCAR Moving to Single Lug Nut Wheel for Next Gen Car

NASCAR officials have revealed that the Next Gen car for the 2021 Cup Series will have a single, center-locking lug nut for its wheels. The setup made its debut in the Next Gen prototype’s fourth on-track test earlier this week at Auto Club Speedway in Fontana, California. The three previous tests featured a larger aluminum… Continue reading NASCAR Moving to Single Lug Nut Wheel for Next Gen Car

Permatex Continues Sponsorship of StarCom Racing for 2020 NASCAR Season

Permatex, a producer of chemical technology for automotive maintenance and repair, has announced that the company will continue its sponsorship of StarCom Racing during the 2020 NASCAR Cup Series. This marks the second consecutive year that Permatex will support StarCom’s No. 00 Camaro and the first year supporting StarCom’s new driver, Quin Houff. Permatex will… Continue reading Permatex Continues Sponsorship of StarCom Racing for 2020 NASCAR Season

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AAMP Global Introduces EchoMaster Fleet Solutions

AAMP Global has announced the launch of their new division, EchoMaster Fleet Solutions, at the NTEA Work Truck Show 2020. EchoMaster Fleet Solutions is a full-service provider of solutions for Fleet, Commercial and OES. The new division will provide safety and security products, custom wiring harnesses, fleet monitoring, national installation services and other upfitting needs.… Continue reading AAMP Global Introduces EchoMaster Fleet Solutions

Toyota Unveils 2021 Trail Special Editions

The 2021 Tacoma, Tundra, and 4Runner Trail Special Editions, recently unveiled at the 2020 Chicago Auto Show, all put emphasis on extra storage and convenience, with unique styling and exclusive content added for good measure. All three 2021 Toyota Trails are based on the SR5 grade models to deliver high value and offer the choice… Continue reading Toyota Unveils 2021 Trail Special Editions

1963 Chevrolet Wagon Wins 2020 Ridler Award at Detroit Autorama

The Detroit Autorama was held over the weekend and a 1963 Chevrolet Wagon rolled away with the show’s highest honor: the 2020 Don Ridler Memorial Award. Named after the show’s first promoter, the award is given to the best vehicle at the show that is making its first public showing at the Detroit Autorama. Whittled… Continue reading 1963 Chevrolet Wagon Wins 2020 Ridler Award at Detroit Autorama