Subaru of America claimed a new Guinness World Record title for the largest parade of same-make vehicles last weekend in Costa Mesa, California. The parade, organized by the 2020 Subaru Tecnica International Subiefest, spanned two miles and included more than 2,000 Subaru vehicles driven by Subaru owners. Subaru Tecnica International (STI) Subiefest is a gathering… Continue reading Subaru Makes Record Attempt for Largest Parade of Same-Make Vehicles
Author: THE SHOP Staff
BorgWarner Completes Acquisition of Delphi Technologies
BorgWarner has completed its acquisition of Delphi Technologies, the company announced. The combination of BorgWarner and Delphi Technologies is expected to strengthen BorgWarner’s electronics and power electronics products, capabilities and scale, the company says. “We are pleased to complete our acquisition of Delphi Technologies,” said Frédéric Lissalde, President and CEO, BorgWarner. “Through this combination, BorgWarner… Continue reading BorgWarner Completes Acquisition of Delphi Technologies
GM Announces Technical Center Leadership
General Motors has announced the leadership of its new performance and racing technical center in Concord, North Carolina. Dr. Eric Warren of Richard Childress Racing will be the director of NASCAR operations at the facility while Mark Stielow was named to the director of motorsports competition engineering position. Stielow will be responsible for overall engineering… Continue reading GM Announces Technical Center Leadership
Tony Stewart’s SRX Series Partners with FURY Race Cars on Custom Chassis
Superstar Racing Experience (SRX), a new all-star racing series founded by Tony Stewart and Ray Evernham, has entered into an exclusive partnership with FURY Race Cars to design and build custom chassis for the series’ cars. FURY Race Cars, based in Mooresville, North Carolina, designs and builds race cars for competition in various forms of… Continue reading Tony Stewart’s SRX Series Partners with FURY Race Cars on Custom Chassis
AAMP Global Names New President and CEO
AAMP Global, a manufacturer of aftermarket mobile electronics, has named Scott Forst as its president and CEO. In addition, the previous President and Chief Executive Officer, Jamie Fraser, was appointed executive chairman of AAMP’s Board. “I am delighted to announce Scott’s promotion to President and Chief Executive Officer,” said Fraser. “I have worked closely with… Continue reading AAMP Global Names New President and CEO
Petersen Automotive Museum Gala Raises Record Funds
The Petersen Automotive Museum hosted its virtual 26th Annual Gala Celebration last week. During the virtual event, the museum raised a record net of $1.2 million. During the festivities, the museum teased three new exhibits set to launch in October, including a new supercar display with more than 30 cars, chronicling the rise of the… Continue reading Petersen Automotive Museum Gala Raises Record Funds
Vehicle Builders Invited to Participate in SEMA360 Builder Showcase
Applications for the SEMA360 Builder Showcase are now open at www.sema360.com. In the absence of the in-person SEMA Show, the new SEMA360 was created as a 100 percent online trade-only event that focuses on an ecommerce marketplace, new products, vehicle builds and education for the automotive specialty equipment industry, SEMA says. Unlike the SEMA Show,… Continue reading Vehicle Builders Invited to Participate in SEMA360 Builder Showcase
Garage Gurus Updates E-Learning Platform
Garage Gurus, a training and support platform from Tenneco’s global aftermarket and OE ride performance division, DRiV, has recently relaunched its e-learning platform for technical training. The online training platform is available now, with more than 110 different courses for technicians. The Garage Gurus’ platform is live on the new garagegurus.tech website and is available… Continue reading Garage Gurus Updates E-Learning Platform
NASCAR Cup Series Holding Dirt Race at Bristol
Bristol Motor Speedway announced Wednesday afternoon that the NASCAR Cup Series spring race at the .533-mile short track will be contested on dirt. It will be the first premier series event on a dirt track in more than 50 years. The event will mark the first time the NASCAR Cup Series will compete on dirt… Continue reading NASCAR Cup Series Holding Dirt Race at Bristol
Honda Performance Development Names David Salters President
Honda Performance Development (HPD), which leads all Honda and Acura high-performance racing programs in North America, today announced that David Salters will become the seventh president in its history, succeeding Ted Klaus, who will retire from HPD, effective Dec. 1, after a 30-year career with Honda. “Ted Klaus has been a great leader for Honda… Continue reading Honda Performance Development Names David Salters President
Out Motorsports Provides Platform for LGBTQ+ Car Enthusiasts to Connect
OutMotorsports.com, an automotive community by and for LGBTQ+ car enthusiasts, motorsports competitors and their allies, provides a space for those enthusiasts to share their automotive adventures and connect with others. Founded in 2017 as a place for two out-and-proud car-loving friends to chronicle their adventures, OutMotorsports.com now features a larger team of routine contributors, while… Continue reading Out Motorsports Provides Platform for LGBTQ+ Car Enthusiasts to Connect
Air Lift Company Launches ‘Help Me Choose’ Product Selection Feature
Aftermarket air suspension specialist Air Lift Company has launched a new tool on their website to help consumers find the best kit for their vehicle when towing or hauling, the company announced. The new “Help Me Choose” product selector prompt appears when users search for the available air spring kits for their vehicle by make,… Continue reading Air Lift Company Launches ‘Help Me Choose’ Product Selection Feature
AAPEX to Host Weekly Webinars in October
AAPEX will host weekly webinars in October to provide the latest trends, market intelligence and global perspectives on the future of the automotive aftermarket and strategies for growth, the organization announced. The free webinars will be led by global industry executives and are geared toward all segments of the automotive aftermarket supply chain. Attendees may… Continue reading AAPEX to Host Weekly Webinars in October
Jeep Expands Cherokee Lineup with New Latitude LUX Trim
The Jeep brand is introducing the new 2021 Cherokee Latitude LUX trim to the model’s lineup, the automaker announced. “The new 2021 Cherokee Latitude LUX truly enhances the Jeep lineup and is a direct reflection of what our customers want and value the most in their vehicle – everyday practicality, exceptional comfort, with outstanding ride… Continue reading Jeep Expands Cherokee Lineup with New Latitude LUX Trim
Mullin Automotive Museum Launching Docent Tour Series on YouTube
The Mullin Automotive Museum will debut a new six-episode series, produced and hosted by its docents, on its YouTube channel, the museum announced. Beginning Friday, Oct. 2, at 12 p.m. PT, and airing every Friday for six weeks, each episode takes viewers on an approximately 20-minute tour of the museum’s most unique vehicles. The first… Continue reading Mullin Automotive Museum Launching Docent Tour Series on YouTube