Volvo Penta has developed an electric driveline for leading fire service vehicle manufacturer Rosenbauer’s fire truck, named “Revolutionary Technology” (RT). The truck – which features the new driveline technology, vehicle architecture, operability and connectivity – was officially launched at an event in Austria. The RTs will now be sent to fire departments in Berlin, Amsterdam… Continue reading Volvo Delivers First Electric-Powered Fire Truck
Author: THE SHOP Staff
Ford Unveils Overlanding Bronco Concept
The ‘OG Concept’ is equipped with performance upgrades, a rooftop tent and a camp kitchen in the cargo area…
HornBlasters Joins Keystone Automotive Lineup
Keystone Automotive Operations has added HornBlasters, a manufacturer of aftermarket air horn systems, to its Accessories category, the parts distributor announced. Matthew Heller began selling homemade air horns in 2002 and, within a year, he had founded HornBlasters. Today, the company has expanded beyond basic air horn systems and components, serving customers around the world… Continue reading HornBlasters Joins Keystone Automotive Lineup
Turn 14 Distribution Adds Superlift Suspension to Line Card
Performance parts distributor Turn 14 Distribution has added Superlift Suspension’s assortment of off-road and truck parts to its line card, the company announced. “By partnering with Superlift Suspension, Turn 14 Distribution can further bolster our product offerings in the off-road and truck suspension categories. The brand is a popular name our customers request through our… Continue reading Turn 14 Distribution Adds Superlift Suspension to Line Card
The Great Cannonball Boom
While most people hunkered down in their homes amid the COVID-19 pandemic, a handful of Cannonball Runners took advantage of conditions that will likely never be matched. Empty roads sparked a frenzy of Cannonball Run attempts, with numerous groups and individuals setting new records for the cross-country run, only to watch those records be topped… Continue reading The Great Cannonball Boom
Red Line Synthetic Oil Launches Virtual Event
Red Line Synthetic Oil, a manufacturer of performance lubricants, has announced the launch of a new virtual event, “A Peek into Red Line.” Designed for racers and automotive enthusiasts, the event will include educational sessions that will provide in-depth conversations surrounding the company’s initiatives and the science behind Red Line’s key products, the company said.… Continue reading Red Line Synthetic Oil Launches Virtual Event
RacingJunk.com Gives Details on Upcoming Virtual Trade Show
“Looking Forward: The Future of the Auto Industry in the Race, Performance and Enthusiast Space” will be the official theme of the “No Shows, No Problem Virtual Trade Show,” organized by RacingJunk.com, the website announced. The show—a response to the cancellation of the big end of the year auto industry shows—is an opportunity for businesses… Continue reading RacingJunk.com Gives Details on Upcoming Virtual Trade Show
Bilstein Racers Sweep LOORRS Pro 2 Season Points Podium
Bilstein short course racers completed two podium sweeps in Rounds 9 and 10 of the Lucas Oil Off Road Racing Series (LOORRS), bringing them to a total of five Bilstein sweeps in the 2020 Pro 2 season, clinching the top three season points finishers for Bilstein, the company announced. Jerett Brooks finished the season as… Continue reading Bilstein Racers Sweep LOORRS Pro 2 Season Points Podium
Travis Pastrana’s Gymkhana STI Livery Revealed
Hoonigan has revealed the livery for Travis Pastrana’s Gymkhana Subaru STI for the upcoming installment of the Gymkhana video series. The group initially revealed the custom-built WRX STI last week. Subaru and Hoonigan announced in May that Pastrana would take over the Gymkhana series for 2020, bringing the series back to its roots—the first two… Continue reading Travis Pastrana’s Gymkhana STI Livery Revealed
Speedmaster Appoints Vic Wood V.P. of North American Sales
Speedmaster has appointed Vic Wood to the position of vice president of North American sales, the company announced. Wood will be the “face of Speedmaster” in the U.S., the company says, and will represent the Speedmaster brand at all levels of sales and distribution. “I am really looking forward to the challenge,” said Wood. “The… Continue reading Speedmaster Appoints Vic Wood V.P. of North American Sales
Competition Clutch Kits for 2010-’14 Hyundai Genesis Now Available at Turn 14 Distribution
Competition Clutch has released several clutch kits for the Theta 2.0T engine and 6-speed transmission used in the 2010-14 Hyundai Genesis, which are now available at Turn 14 Distribution. CCI’s new clutch kits for the Hyundai Theta 2.0T include all components for installation: pressure plate, clutch disc, lightweight flywheel, pilot bearing, alignment tool and pressure… Continue reading Competition Clutch Kits for 2010-’14 Hyundai Genesis Now Available at Turn 14 Distribution
GMC Introduces Revived Hummer EV
The all-electric Hummer will generate 1,000 horsepower and has a ‘CrabWalk’ feature, allowing the front and rear wheels to steer at the same angle at low speeds and move the vehicle diagonally…
UWS Tests Truck Boxes in New ‘Impossibly Strong’ Campaign
UWS, a manufacturer and designer of USA-assembled truck tool boxes and accessories, has launched an all-new campaign dedicated to showcasing features of UWS tool boxes, namely their RigidCore foam-filled lid. The campaign features a number of videos in which UWS boxes are put to the test and subjected to power saws, tire spray, pressure washers… Continue reading UWS Tests Truck Boxes in New ‘Impossibly Strong’ Campaign
New 12-Volt Trade Group Reveals Dealer Program
MES Family, a new 12-volt industry trade group that launches Nov. 27, has revealed new details about the organization, including its first vendors, its Board of Directors and an early membership program for dealers. The new organization plans to offer mentoring, training and business services for car audio retailers and will consist of dealers and… Continue reading New 12-Volt Trade Group Reveals Dealer Program
Automotive Internet Marketing: Consumer Search Patterns
Hedges & Company, a marketing firm serving automotive manufacturers and resellers, has offered up some advice about internet marketing in a new blog post. In the blog, the marketing firm discusses six consumer search patterns for automotive aftermarket parts and services, shows how consumers use the internet, and how these search patterns should guide your… Continue reading Automotive Internet Marketing: Consumer Search Patterns