Author: A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

IMSA Announces 2023 Esports Global Championship

The International Motor Sports Association (IMSA) is collaborating with iRacing, the Virtual Competition Organisation (VCO) and Michelin to host a sim racing sports car series, the 2023 IMSA Esports Global Championship, the sanctioning body announced. The 2023 Esports Global Championship will consist of multi-driver, multi-class racing and will feature iRacing’s models of IMSA GTP hybrids… Continue reading IMSA Announces 2023 Esports Global Championship

THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show

THE SHOP magazine contributor Barry Alt, a digital marketer specializing in restoration, performance, race and restyling shops, will be hosting an educational seminar on digital marketing with colleague Dean Heckman at this year’s SEMA Show, Alt’s firm, Motorhead Digital, announced. Scheduled for Nov. 1 at 1 p.m. PT in Room N254, Alt’s presentation, titled “Your… Continue reading THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show

SEMA Best Engineered Vehicle Award Entries Close Oct. 25

Entries for SEMA’s Best Engineered Vehicle of the Year award will close on Oct. 25, the organization announced. The award will recognize a build appearing at the SEMA Show that demonstrates quality engineering throughout the entire vehicle or features an aspect that goes beyond just physical appearance, SEMA said, and aims to inspire more engineers… Continue reading SEMA Best Engineered Vehicle Award Entries Close Oct. 25

Tint World Partners With PowerBass

Tint World Automotive Styling Centers has entered into a new partnership with PowerBass audio solutions, the companies announced. “Our mission is to build mobile audio equipment that outperforms the industry standard at competitive prices,” said Jeff Falk, national sales manager for PowerBass. “We’re dedicated to the quality and value of our OE Direct Fit Series… Continue reading Tint World Partners With PowerBass

UAW Expands Strike to Kentucky Ford Truck Plant

The United Auto Workers (UAW) union has expanded its strike to include Ford’s Kentucky truck plant, according to Reuters. According to the report, 8,700 workers at the plant are now on strike. The facility is Ford’s most profitable, generating $25 billion in annual sales, approximately a sixth of Ford’s global revenue. The move is a… Continue reading UAW Expands Strike to Kentucky Ford Truck Plant

SEMA Previews 2023 SEMA Show

SEMA has offered a preview of some of the events, features and experiences planned for the upcoming 2023 SEMA Show. In addition to product showcases, the event will include a variety of educational programs and presentations, exhibits highlight future trends, networking opportunities and more. “The SEMA Show is a must-attend event for anyone who wants… Continue reading SEMA Previews 2023 SEMA Show

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Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show

Steer Smarts will reveal a Jeep Wrangler 4xe built in collaboration with Jeep and Mopar at the 2023 SEMA Show, the company announced. In teaming up with Steer Smarts, Jeep asked that they create a fun, exciting, and memorable vehicle that helps highlight the 4xe’s hybrid system, the company said. In addition to Jeep and… Continue reading Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show

Yokohama Tire Renews Porsche Sprint Challenge Title Sponsorship

Yokohama Tire has renewed its partnership with the United States Auto Club (USAC) as the official tire partner and presenting sponsor for the USAC-sanctioned Porsche Sprint Challenge North America and USA West by Yokohama for the 2024 season, the company announced. The company will mark its fourth consecutive season as a sponsor of the series.… Continue reading Yokohama Tire Renews Porsche Sprint Challenge Title Sponsorship

Red Line Oil to Back Krista Baldwin Racing’s Top Fuel Program

Red Line Oil has signed on to partner with Krista Baldwin Racing (KBR) and the owner-driver’s NHRA Top Fuel program, the team announced. “Red Line Oil is just the next step for the new phase for KBR,” said Krista Baldwin, owner of KBR and NHRA Top Fuel driver. “When we run the oil and lubricants… Continue reading Red Line Oil to Back Krista Baldwin Racing’s Top Fuel Program

VP Racing Extends Partnership With World Racing Group

VP Racing has agreed to a multi-year extension of its title of Official Fuel for the World Racing Group, organizer of the World of Outlaws and DIRTcar championships, the company announced. “We are ecstatic to build upon our relationship with World Racing Group (WRG),” said Chris Wall, Senior director of East Coast Race Fuel Sales… Continue reading VP Racing Extends Partnership With World Racing Group

ORACLE Lighting Previews SEMA Show Build

ORACLE Lighting will unveil its newest off-road lighting solutions and the company’s EMP-proof Stewart & Stevenson M1979 LMTV global expedition vehicle build at the 2023 SEMA Show, the company announced. Located in Booth No. 20555 in Central Hall, ORACLE Lighting will feature the company’s new VEGA Series off-road pod spotlights, Laser and LED Fog Light… Continue reading ORACLE Lighting Previews SEMA Show Build