MidwayPlus Partners with Odor 1

MidwayPlus Partners with Odor 1 | THE SHOPMidwayPlus has partnered with Odor 1 to provide its B2B sales platform to the producer of Chlorine Dioxide (CIO2) gas products, the company announced.

Odor 1 CIO2 gas products are used to eliminate odors in fleets, dealership vehicles, OTR Trucks, and personal vehicles and residences, the company said. Already partnering with auto dealerships throughout the country, Odor 1 is now expanding their distribution within the OTR and aftermarket segments.

“We see MidwayPlus as a critical technology partner in our go-to-market strategy,” said Barb Lonsberg, president of Odor 1. “Their ability to connect us with larger players in the industry through EDI as well as expand our dealer network through their marketing and order management functions will help us continue to grow while controlling overhead costs.”

“We’re excited to partner with Odor 1 to provide them with the technology integrations usually only available to large companies,” said Brian Lounsberry, MidwayPlus CEO. “Great products and great companies like Odor 1 need to be able to say “Yes” to their customer base when asked if they have EDI, API, and other integration capabilities, and I’m glad MidwayPlus will help them do just that.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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