Yokohama Tire has been named presenting sponsor of the Electrify Showoff at this year’s Electrify Expo event series, the company announced. Electrify Showoff is a special new section devoted to customization trends, organizers said. “We’re thrilled to be the presenting sponsor of Electrify Showoff,” said Andrew Briggs, Yokohama Tire’s VP of marketing and product management.… Continue reading Yokohama Tire to Present Customized EV Section at Electrify Expo
Author: A.J. Hecht
A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.
VIP Distributing Company Partners with Local Veterans Organization
VIP Distributing Company, an automotive restyling, reconditioning, and auto parts distributor, has partnered with Missouri Veterans Endeavor (MOVE) to benefit St. Louis-area veterans in need, the company announced. A month-long donation drive will run throughout May. During that time, VIP will be accepting donations of physical goods on behalf of MOVE, the company said. Anyone… Continue reading VIP Distributing Company Partners with Local Veterans Organization
Alpine Launches Virtual Product Experience for Roblox
Alpine has launched “Alpine Park,” a virtual experience designed to reach younger audiences, on Roblox, a mass multiplayer platform with over 200 million active users each month, the company announced. “The Alpine Park on Roblox represents the future of the Alpine brand and a new way to experience Alpine products and services,” said Mike Anderson,… Continue reading Alpine Launches Virtual Product Experience for Roblox
Finale Speed Enters Partnership With Roadster Shop
Roadster Shop will be the exclusive chassis supplier for the custom-car manufacturer’s carbon fiber 1970 Dodge Charger…
Autoshop Solutions-Built Website Wins Design Award
An Autoshop Solutions-built website was recognized by the MUSE Creative and Design Awards and the International Awards Association (IAA), the company announced. Colorado-based SimplyEuro Automotive Repair won the Automotive Website Design Gold award in the competition for its website created by Autoshop Solutions. “We are very excited to take home the 2023 Gold Award for… Continue reading Autoshop Solutions-Built Website Wins Design Award
Gran Turismo Movie Trailer
The upcoming Gran Turismo movie has released a new trailer, which you can watch above. Based on the true story of Jann Mardenborough, the film is the tale of a teenage Gran Turismo player whose gaming skills win a series of Nissan competitions to become an actual professional racecar driver.
Tint World Opens First of 3 New Missouri Locations
Tint World Automotive Styling Centers recently opened its first of three planned locations in the state of Missouri, the company announced. Tint World St. Charles, owned by father and son team Andy and Drew Gladstein, offers drivers throughout the northwestern St. Louis area automotive style and performance services, the company said. “We’re excited to have… Continue reading Tint World Opens First of 3 New Missouri Locations
Toyota Teases New Tacoma
The redesigned pickup will make its debut on May 19…
Ford Introduces Bronco Trail App
The app features off-road trail maps, satellite imagery and topographics, as well as the ability to record drives, photos and videos, waypoints and share each trip to social media…
DPI Off-Road Brands Joins Auto Parts 4Less Online Marketplace
DPI Off-Road Brands has joined the Auto Parts 4Less Group online marketplace, AutoParts4Less.com, the companies announced. DPI Off-Road is headquartered in Phoenix, Arizona, maintains three distribution centers in West Jordan, Utah, Denver, Colorado, and Atlanta, Georgia, and operates a satellite facility in Cedar City, Utah. The company offers a comprehensive range of suspension parts and… Continue reading DPI Off-Road Brands Joins Auto Parts 4Less Online Marketplace
Meyers Manx Partners with P1 Fuels at NORRA 1000
The dune buggy builder used a sustainable fuel from P1 during the Mexican off-road race…
Galpin Motors Owner Herbert F. ‘Bert’ Boeckmann Passes Away
Herbert F. “Bert” Boeckmann II, owner of Galpin Motors, passed away at the age of 92, the dealership group announced. Galpin Motors provided the following obituary for Boeckmann: The patriarch of the Boeckmann family and pioneer of the one of most respected car dealership groups in North America has passed away. Herbert F. “Bert” Boeckmann… Continue reading Galpin Motors Owner Herbert F. ‘Bert’ Boeckmann Passes Away
API Publishes Report on Lubricant Life Cycle & Carbon Footprint Analysis
The American Petroleum Institute (API) has published a new report, API Technical Report (TR) 1533, Lubricants Life Cycle Assessment and Carbon Footprinting – Methodology and Best Practice, which defines terminology and identifies industry-specific practices for life cycle assessment of lubricants and specialty products, the organization announced. The purpose is to promote consistency in the application… Continue reading API Publishes Report on Lubricant Life Cycle & Carbon Footprint Analysis
Georgia Tint World Completes Custom Job for Steve Harvey
The Tint World location in Chamblee, Georgia, recently completed a custom project for television personality Steve Harvey, the company announced. The Atlanta-area retailer built a custom Omega Psi Phi-themed Polaris Sportsman 570 for Harvey with the following features: Painted Purple Chrome Wrapped in Omega Yellow Custom Wheels Custom Headlight & Taillights Racesport Light bar Underglow… Continue reading Georgia Tint World Completes Custom Job for Steve Harvey
Jeep Celebrates 20th Anniversary of Jeep Beach
The Jeep brand celebrated the 20th anniversary of Jeep Beach in Daytona Beach at the annual Jeep gathering, the automaker said. The event drew more than 230,000 attendees and 30,000-plus Jeep SUVs, organizers said. Making an appearance on the beach was the Jeep brand’s new 2024 Jeep Wrangler 4xe and 392, as well as the… Continue reading Jeep Celebrates 20th Anniversary of Jeep Beach